Always do better than necessary is not only our founder's motto; it is also the mindset that drives us every day to do what has never been done before!
Have you ever thought about becoming a member of the Piaget Family?
Mission
Partner to develop and execute the marketing strategy for the Maison in Australia & New Zealand by implementing the global brand and marketing strategy on a national level to best support Oceania sales.
Responsibilities
Partner to develop and implement marketing plan:
* Adapt the global marketing plan to national level
* Create and implement marketing plan including media, PR, events, client, VM, E-business, training, and digital.
* Partner with Regional Marketing, Client & Communications Director to strategize, plan and execute marketing activities and client initiatives
* Report status on a regular basis and control costs with validation from the regional marketing director and local brand director
Lead brand awareness and desirability across channels:
* Partner with Regional Marketing Director to plan year out press launches identifying best strategies to maximize share of voice in the market
* Drive PR strategy pushing out all global campaigns & launches to increase brand awareness of Piaget in the Oceania region
* Manage local PR agency to support meeting PR KPIs
* Manage and maintain relationships with editors, KOLs, and other influencers suitable to Piaget
* Manage relationships with publishers to ensure maximum coverage with organic and paid negotiations
* Manage local brand events to drive share of voice, image elevation and sales ROI across distribution channels
Drive new client acquisition & better client experience:
* Partner with Regional Client team to identify target clients for each initiative and required supporting assets
* Identify likeminded brands to partner with to support client acquisition
* Manage and execute boutique activations to support local business needs while aligning with global branding (in partnership with Regional VM & Events Manager)
Execute visual merchandising for boutiques according to shared strategy:
* Partner with the VM & Events Manager to ensure boutiques have all elements required for each seasonal animation
* Ensure all visual elements of the boutiques meet Piaget quality standards
* Manage seasonal execution of florals for store
* Partner with VM & Events Manager to extend lifetime of each VM element, managing the budget carefully
Partner with region to define the digital strategy:
* Implement the online marketing strategy for Piaget, plan and perform digital multichannel marketing campaigns to drive sales and awareness
* Brief and manage the media agency to deliver a 360 ROI-oriented digital media plan, aiming at increasing sales, traffic and awareness
* Create monthly and quarterly reports on the digital business, including sales and marketing analytics, updates on the online marketing channels, customer behavior, product performance, conversions, promotion impact, industry & competitor trends
The Exceptional Skills We Are Looking For
* Successful direct and transversal management skills
* Good communication skills and perfect presentation to act as an ambassador towards partners and clients
* Team player, creative and positive spirit
* Good analytical skills to evaluate business performance and derive marketing actions
* Organized and multi-tasking
* Proficient English, another language is a plus
* Master's degree (Business administration, Marketing)
* At least 3 years experience in management in the luxury goods industry
* At least 2 years experience in digital; e-commerce launch experience would be a plus
* Experience in marketing with trade retail marketing
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