« Always do better than necessary » is not only our founder’s motto; it is also the mindset that drives us every day to do what has never been done before!
Have you ever thought about becoming a member of the Piaget Family?
MISSION
Partner to Develop and execute the Marketing strategy for the Maison in Australia & New Zealand by implementing the global brand and marketing strategy on national level to best support Oceania sales.
Responsibilities
Partner to develop and implement Marketing plan
* Adapt the global marketing plan to national level
* Create & implement marketing plan including media, pr, events, client, VM, E-business, Training & Digital.
* Partner with Regional Marketing, Client & Communications Director to strategize, plan & execute the marketing activities and client initiatives
* Report the status on regular basis & control the costs with validation from the regional marketing Director and local brand Director
Lead brand awareness and desirability across channels
* Partner with Regional Marketing Director to plan year out Press launches identifying best strategy to maximize share of voice in the market.
* Drive PR strategy pushing out all global campaigns & launches to increase brand awareness of Piaget in Oceania region.
* Manage local PR agency to support meeting PR KPIs
* Manage and maintain relationships with editors, KOLs, and other people of influence suitable to Piaget
* Manage relationships with publishers to ensure maximum coverage with organic and paid negotiations.
* Manage local brand events to drive share of voice, image elevation and sales ROI across distribution channels
Drive New Client Acquisition & Better Client Experience
* Partner with Regional Client team to identify target clients for each initiative and required supporting assets
* Identify likeminded brands to partner with to support client acquisition
* Manage and execute in boutique activations to support local business needs while aligning with global branding (in partnership with Regional VM & Events Manager)
Execute VM for boutiques according to shared strategy
* Partner with the VM & Events Manager to ensure boutiques have all elements required for each seasonal animation
* Ensure all visual elements of the boutiques are meeting Piaget quality standards.
* Manage seasonal execution of florals for store
* Partner with VM & Events Manager to extend lifetime of each VM element, managing the budget carefully.
Partner with region to Define the Digital strategy
* Implement the online marketing strategy for Piaget. Plan and perform digital multichannel marketing campaigns to drive sales and awareness.
* Brief and manage the media agency to deliver a 360°, ROI-oriented digital media plan, aiming at increasing sales, traffic and awareness.
* Create monthly and quarterly reports on the digital business, including sales and marketing analytics, updates on the online marketing channels, customer behavior, product performance and conversions, promotion impact, industry & competitor trends
The Exceptional Skills We Are Looking For
* Successful direct and transversal management skills
* Good communication skills and perfect presentation to act as an ambassador towards our partners and clients
* Team player, creative and positive spirit
* Good analytical skills to evaluate business performance and derive marketing actions
* Organized and multi-tasking
* Proficient English, another language is a plus.
* Master degree (Business administration, Marketing)
* +3 years experience in management in the luxury goods industry
* +2 years experience in Digital. E-commerce launch experience would be a plus
* Experience in marketing with trade Retail marketing experience.