The Institute of Public Affairs (IPA) is a not-for-profit organisation and is committed to:Advancing individual, social, political, and economic freedom for Australians; andPreserving and enhancing the Australian way of life.Position PurposeReporting to the Director of Communications, the Senior Social Media Coordinator is responsible for implementing the IPA's social media strategy, content development, and digital engagement across all major platforms.
This role ensures the IPA's online presence is compelling, professional, data-driven, and aligned with brand, messaging, and organisational priorities.
The Senior Social Media Coordinator will provide strategic oversight, implement platform-specific best practices, manage content calendars, coordinate creative production, and drive audience growth and engagement.Key ResponsibilitiesDevelop, implement, and refine social media strategies aligned with organisational objectives.Lead planning for digital campaigns, research dissemination, and events.Maintain a comprehensive content calendar across all channels.Monitor emerging trends, platform updates, and best practices to keep the organisation at the digital forefront.2.
Content Creation & ManagementProduce high-quality written, visual, and multimedia content tailored to each platform.Collaborate with design and studio teams to deliver consistent brand messaging.Manage the end-to-end content pipeline – concept, production, scheduling, and publishing.3.
Analytics, Reporting & Performance OptimisationTrack, analyse, and report on performance metrics across platforms.Provide insights to optimise campaigns and strengthen audience engagement.Develop data-driven recommendations to guide content and strategy decisions.4.
Stakeholder & Cross-Team CollaborationWork closely with internal teams (research, membership, events, development, etc.) to ensure alignment of messaging and timing.Liaise with external partners, agencies, creators, and influencers as required.Support senior leadership with messaging amplification and strategic social media advice.5.
Governance, Brand, and Risk ManagementEnsure all content adheres to brand guidelines, tone of voice, and organisational values.Implement best-practice moderation policies to maintain safe and constructive online communities.Manage reputational risk through proactive monitoring and timely escalation of issues.Maintain familiarity with relevant legislation, platform policies, and codes of conduct.Key Selection CriteriaMinimum 3–5 years' experience in social media management or digital communications.Demonstrated success in developing and delivering social media strategies.Strong copywriting, visual storytelling, and platform-specific content skills.Knowledge and experience in harnessing AI tools.Excellent understanding of analytics tools (Meta Business Suite, X Analytics, TikTok Analytics, Google Analytics, Sprout, etc.).
Knowledge of paid advertising, and SEO.Ability to manage multiple deadlines in a fast-paced environment.Strong judgement, professionalism, and attention to detail.Experience managing and growing online communities.Experience in campaigns, advocacy, public affairs, or journalism.Skills in graphic design, video editing, or creative direction.QualificationsTertiary qualifications in communications, marketing, media, public relations, or a related field; or equivalent industry experience.As a registered charity, the IPA offers salary packaging options to maximise your take-home pay.
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