Job Description
We're seeking a performance marketing leader to drive demand generation and lead acquisition through data-driven campaigns.
This is a senior leadership role responsible for defining and implementing performance marketing strategies across digital and traditional channels to meet lead and enrolment targets.
* Owning the strategy to drive results
* Leading a high-performing team to achieve commercial objectives
* Collaborating cross-functionally to ensure full-funnel alignment and conversion optimisation
* Innovating and optimising campaign execution to improve ROI and student acquisition outcomes
Required Skills and Qualifications
You'll bring:
* 8 - 10+ years in senior performance marketing roles with proven success in digital acquisition, campaign development, and media strategy
* Strong commercial acumen with experience in forecasting, budgeting, and ROI analysis
* A deep understanding of marketing effectiveness across media and creative
* Experience leading integrated campaigns from demand generation to lead capture
* Expertise in A/B testing, web optimisation, and analytics tools
* A collaborative leadership style with a passion for developing high-performing teams
Benefits
Purpose-Driven Work: Help expand access to education and make a real impact
Leadership Opportunity: Shape the future of performance marketing at a strategic level
Collaborative Culture: Work with passionate professionals across marketing, sales, and product teams
Flexibility & Growth: Enjoy a hybrid work model and opportunities for professional development