Job Overview
This leadership role involves spearheading brand marketing efforts across digital platforms. The ideal candidate will be responsible for developing and executing high-impact initiatives that drive business growth.
Key Responsibilities:
* Drive multi-channel campaign execution, leveraging expertise in content marketing, SEO, social media strategy, and marketing automation.
* Optimize marketing technology to enhance campaign performance and tracking.
* Develop and manage workflows for campaign operations.
* Define, monitor, and report on key marketing performance metrics.
* Elevate brand identity through cohesive visual and messaging touchpoints.
* Oversee digital channels (LinkedIn, YouTube, Instagram) with engaging, value-driven content aligned to company values.
* Lead event marketing strategy to enhance brand visibility and audience engagement.
* Drive content creation (whitepapers, blogs, infographics, video, podcast, email) supporting SEO/AI SEO thought leadership and demand generation.
* Manage the company's podcast in partnership with a production agency—overseeing planning, guest coordination, promotion, and performance.
* Develop and monitor marketing performance dashboards, reporting on campaign effectiveness, and lead optimization efforts.
* Partner with vendors and internal teams to ensure aligned messaging and audience relevance.
* Mentor and manage a Marketing Coordinator, fostering their growth across content, social, campaigns, and reporting.
Requirements:
* 6+ years of experience in B2B marketing leadership, ideally in professional services or consulting.
* Proven ability to manage all marketing operations and brand execution across digital platforms with hands-on experience using Adobe Creative Suite and similar tools.
* Deep expertise in content marketing, SEO, social media strategy, and marketing automation.
* Experience launching or managing branded podcasts or similar media platforms is a strong plus.
* Strong collaborator experienced in working with executives, sales, and creative agencies to align messaging with business objectives.
* Excellent communication and project management skills with a track record of delivering successful multi-channel campaigns.
* Strategic, creative self-starter with a passion for innovation, brand building, and continuous improvement.
* Thrives in a small team environment and is comfortable juggling multiple high-priority projects in a fast-paced environment.