Activations Manager (SEM & Social)2 days ago Be among the first 25 applicants
Direct message the job poster from KINESSO
About the role:As an Activations Manager within the Mediabrands network, you will create and execute digital marketing strategies for key brands, advise on the best media strategy, and fulfill campaign implementation. This role is crucial in delivering best-in-class digital solutions to your clients. You will be responsible for managing the day-to-day of the junior members in the team and sometimes may need to get hands-on with the tools also.
Key ResponsibilitiesPeopleCoordinate the day-to-day activity and workflow of juniors in your teamTrain, support and guide your team and peersEscalate challenges to Activations Director as they ariseBuild and maintain relationships with media agency partners and tech partnersClientWorking on paid media campaigns across paid search, social & programmatic.Oversee and lead the planning, optimisation and reporting of all paid campaignsContinually identifying optimisation opportunities to drive performance improvements across channels, based on relevant KPI's.Stakeholder management - working closely with both internal and external stakeholders, building and maintaining strong relationships.Leading digital innovation and driving a robust testing frameworkTechnicalCollaborate with AdOps and Agency teams on campaign set upTrack, measure and analyse early post-campaign activities and troubleshoot as requiredCommunicate campaign status to Client Service teamsGenerate and deliver performance reports using a variety of advanced tools.About you:2.5+ years experience in Paid media including working with Google ads, Meta, Pinterest, Tiktok, etc.Experience planning, implementing and optimizing campaignsConfident in creating digital strategy and presenting insights to clientsAdvanced excel skills, data visualization, charting and analysisAbility to organize and manage detailed work campaign performanceSolid understanding of ad networks, exchanges, or auction marketplacesUnderstanding of the digital landscape with a desire to learn about emerging technologiesThe ability to have fun!About KINESSOKINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation.
We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at value unique backgrounds and experiences to encourage and celebrate diversity. First Nations people, those identifying as LGBTQ+, people of all ages, people with disabilities, and people who are culturally and linguistically diverse are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live. We further acknowledge there are unique barriers for trans & gender-diverse applicants. Please reach out to to discuss any concerns in the recruitment process you may have. Seniority levelMid-Senior levelEmployment typeFull-timeJob functionAdvertisingIndustries: Advertising Services and Online Audio and Video Media#J-18808-Ljbffr