This position is responsible for coordinating the digital marketing tasks for B2C for MSC Cruises in the Australia and New Zealand market which contributes to meeting or exceeding annual commercial targets.
The Digital Marketing coordinator will work closely with the Marketing Manager, Trade Marketing Coordinator, Sales Team, commercial team, Head Office marketing department, global web team, service desk and e-commerce teams globally.
- 1-2 years experience in a digital marketing co-ordination role;
- Degree in marketing or relevant field or equivalent experience;
- Organised and deadline driven mindset;
- Effective written and verbal communication skills;
- A high level of attention to detail;
- Ability to work effectively within a team and independently;
- Basic knowledge of Adobe Creative Suite advantageous;
- Highly motivated team player with a positive 'can do' attitude and a willingness to learn;
- Ability to work in a dynamic, deadline driven environment, balancing multiple priorities;
- Excellent organisation and time management skills.
- Fluent English, oral and written skills. Any additional language is considered an advantage (Italian, Portuguese, German, Spanish and French)
- Cruise or travel industry experience preferableB2C Website - Maintain and administer the AU and NZ consumer website along with Head office team including corporate and local content updates on a daily basis including issue management and ensuring that the consumer website provides the most up to date information for consumers to access and book online. Seek to improve and develop the site through regular audits and contribute to innovation for the local market. Adapt from global local digital elements for the website such as banners, images, videos etc. Assist in writing copy for the local market as required. Manage all service issues, raising technical errors with the correct departments and managing this process to resolution. Monitor website performance and provide regular reporting.-
Social Media - manage all local Facebook posts (both Consumer & Trade) as directed by Marketing Manager & corporate schedule, and develop local content as required based on local promotions. In time, develop the local social media opportunities on other platforms. You Tube - develop the You Tube channel for AU and manage content.Video & Digital Files - manage the local video & image content files for easy sharing to trade or media and support trade marketing co-ordinator to provide content for MSC Book, supply images as requested from time to time
- Reporting - report on edm open rates, google search results and other as required\/requested
- Digital Collateral - assist with loading the digital brochures to consumer websites and ensure timely uploads and functionality
- Message on hold - manage the message on hold and updating as required to latest promotions
- Projects - Assist with the roll out of new initiatives and projects for the AU & NZ market as required
- Support Trade Marketing - support Trade Marketing co-ordinator as instructed or required
- Other - assist with proof reading, attendance at expos, events, CRM projects, data management or other tasks as requested by Marketing Manager or Commercial DirectorPerform other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.
VISA REQUIREMENTS (if any)
- Right to work in Australia;
Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet's average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNI