Overview
The focus of this role is to design and execute large scale quantitative research programs. Using your strong advanced quantitative skills, you will develop cross-market frameworks and conduct research that has a direct impact on product launches, messaging strategies, brand positioning, and other business initiatives. The role requires the experience and confidence of a seasoned Research Director, skilled in designing and leading high impact insights programs, crafting compelling and strategic client presentations and distilling complex information into clear, actionable recommendations. Central to this role is the ability to translate insight into tangible business outcomes, unlocking opportunities for client growth. The role will include:
Responsibilities
* Developing client relationships that thrive and endure. Working alongside clients to define their key business challenges and translating these into research studies that answer those challenges.
* Design and lead advanced quantitative research that is rigorous including U&A, pricing, segmentation, demand landscapes, concept testing, and campaign evaluation.
* Strengthen and build on our Demand Landscapes methodology and client offering.
* Stay current with industry trends and utilise Accenture emerging growing AI, and data science advancements to enhance our research and client outcomes
Team
Our Sydney business has significant scale and capability. You will join a team who is passionate about their craft, committed to delivering excellent work for clients and genuinely supportive of one another.
You'll work on a wide variety of business challenges, with particular focus on:
* Opportunity Identification, including market segmentation, demand landscapes, and U&A studies
* Pricing, Volume Forecasting & Modelling
Key industries you will primarily work across are:
* Retail & FMCG
Industry experience: 15 years plus market research and insights consulting experience.
Additional experience / requirements
Note: The original content uses strong emphasis markers. These have been converted to bold where appropriate.
* Takes complex briefs from clients
* Pitches proactively to existing clients for new briefs
* Responds creatively and develops compelling written proposals and pitches for any client brief
* Acts as sounding board to internal team/clients on proposal development
Accenture Song Overall Offer
* Aware of the full Fifytfive5 and Accenture Song offer and how it can be applied across various client issues
* Recognised by clients as an expert in advanced quant methodologies
* Confidence in discussing and applying methodologies
* Recognised by clients as being able to advise on a range of potential approaches
Methodology Skills
* Is an expert in U&A, pricing, segmentation.
* Experience in Demand Landscapes- conducting in-depth analyses to understand multi-dimensional consumer needs.
* Leads complex, multi-method and multi-market programs- ensuring consistency, rigour and quality across all phases
* Provides a clear strategic point of view on methodology, advising clients on the 'why' behind design choices and positioning approaches within the broader business context
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