Marketing Specialist (Creative)
About the Role
Marketing at NightOwl exists to help more people come together and create lasting memories. We build campaigns that drive real results for venues and create meaningful brand value over time.
The Creative Marketing Specialist is responsible for executing graphic design briefs, developing visual identities, and creating templates, resources and tools that help our brands show up consistently across all touchpoints. You'll audit outputs, maintain quality standards, and ensure our creative work drives real impact.
In this role, you'll also lead marketing for one or more NightOwl entertainment brands—building relationships, shaping strategy, and delivering results from end to finish. This is a fast-paced and ever-changing environment, full of big personalities and unexpected turns. You'll need to stay adaptable, communicate clearly, and keep things moving even when conditions aren't perfect.
Everyone on the team works across four key areas:
1. Strategy and collaboration with leadership, venue managers and stakeholders
2. Generalist execution and day-to-day delivery on your brand/s
3. Specialist contribution in one focus area—for this role, creative design and visual identity
4. You'll also support the wider team with your expertise, playing a hands-on role in keeping projects moving when priorities shift or capacity needs adjusting
Our structure is clear, our tools are solid, and we've invested heavily in process so the team can focus on doing great work that actually makes a difference.
What You'll Do
Brand Account Coordination
* Be the primary marketing point of contact for a portfolio of NightOwl brands
* Build solid relationships with venue managers, understand their commercial goals and emotional drivers
* Plan and lead strategic marketing activity tailored to each brand
* Coordinate with internal team members, interdepartmental stakeholders, freelancers and keep delivery smooth
* Own the outcome and ensure results are delivered
Creative Design & Visual Identity
* Execute design briefs and create reusable elements and assets for use by stakeholders
* Understand complex business problems and marketing strategies and contribute to solving them through creative design
* Develop and maintain visual identities that feel authentic to each brand
* Conduct regular audits to ensure consistent, effective visuals across brand touchpoints
* Review and provide feedback on third-party creative assets
* Maintain the quality of ordered print and digital materials and ensure timely delivery
* Build design systems and templates that help the team move faster
Project Management & Execution
* Brief, scope, and manage creative projects end to end
* Maintain alignment on timelines, priorities, and quality
* Anticipate problems and solve them early
* Identify ways to improve tools, workflows, and systems
Who You Are
* Strong portfolio demonstrating creative thinking and execution across multiple formats (graphic design or video production)
* 3+ years experience in marketing roles
* Comfortable working directly with stakeholders and contributing to strategy discussions
* Equally comfortable planning high-level creative direction and getting stuck into production
* Organised, reliable, and self-sufficient
* Someone who brings energy, clarity, and a sense of ownership to the work
Bonus Points
* Experience in hospitality, entertainment, nightlife (bonus bonus points if you've worked in-venue before as well)
Hands-on familiarity with:
* Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
* Canva
* Webflow or other no-code web design tools
* Salesforce Marketing Cloud
* * Print production and vendor management
Why Join NightOwl?
* Work across a mix of local and nationally recognised brands, each with their own personality and creative opportunities
* Deliver campaigns and materials that are actually exciting and interesting to produce
* Collaborate with high-energy and experienced leaders from other departments including production, sales, venue ops and maintenance
* Be part of a high-trust, high-output team where you're trusted to do your best work
* Build systems, strategies, and campaigns that scale across a fast-moving venue network
* Enjoy a flexible mix of in-office, on-premise, and remote work, with real ownership of your role
* Generous staff discounts at our venues
The Way We Work
At NightOwl, we're not just ticking boxes. We're building things that haven't been done before. Our company values guide how we work:
* Think big
* Challenge the status quo
* Data over opinions
* Constant and transparent feedback
* Celebrate input
* We make the impossible possible
Inside Sales & Marketing, we've developed our own guiding principles that shape how we show up day to day:
* Journey before destination
* Kindness over niceness
* Use the expert
* Urgency, not recklessness