Senior Brand Governance and Experience Manager
This role involves setting the standard for how Macquarie Group presents itself as a highly regarded and iconic consumer brand through creative experiences within our ecosystem.
This position is offered on a 12-month contract basis, providing an opportunity to make a lasting impact on our brand and customer experience.
Macquarie fosters a supportive environment where everyone contributes ideas and drives outcomes in 34 markets with 55 years of profitability.
Role Overview
We are seeking a Senior Brand Governance and Experience Manager to lead efforts upholding brand integrity and consistency by applying guidelines, monitoring risk policies, and embedding our brand strategy into customer experiences and digital ecosystems.
Your responsibilities include designing and implementing a brand governance framework, managing brand health and advertising tracking, overseeing customer advocacy programs, and handling related contracts and subscriptions.
You will guide internal teams on brand presentation and collaborate across functions to integrate brand strategy into experience design, engineering, and product development, aligning with our goal to position as a technology-driven financial services provider.
Key Responsibilities
* Develop and implement a comprehensive brand governance framework to ensure brand integrity and consistency.
* Manage brand health and advertising tracking to maintain a strong brand presence.
* Oversee customer advocacy programs to enhance customer engagement and loyalty.
* Collaborate with cross-functional teams to integrate brand strategy into experience design, engineering, and product development.
Qualifications
* Experience in strategic governance roles, with a focus on risk management and brand oversight across ecosystems.
* Ability to collaborate with strategic marketers on planning, messaging, and marketing application to enhance brand and customer outcomes.
* Proven experience working with creative teams and influencing cross-functional colleagues.
* Strong attention to detail and ability to navigate ambiguity.
About Us
We value diversity, equity, and inclusion, welcoming applicants from all backgrounds and providing reasonable adjustments during recruitment and employment. We encourage anyone inspired to build a better future with us to apply.