Marketing Strategist
About the role:
* Develop and execute marketing strategies that effectively drive localisation of global materials and creation of local B2B and B2C marketing collateral and campaigns.
* Lead the product launch process across various brands and channels to ensure successful introductions and market penetration.
* Manage day-to-day activities of product portfolio, ensuring efficient and effective responses to internal and external customer needs.
* Prepare brand and channel communications for external and internal stakeholders, ensuring clarity and consistency in messaging.
* Collaborate with cross-functional teams to align marketing efforts and ensure cohesive execution.
* Design campaigns, communication pieces, and other projects that bring marketing strategies to life.
* Communicate and coordinate marketing activities across cross-functional teams, including customer care, sales, and operations, to ensure alignment and effectiveness.
* Ensure compliance with all relevant regulations and procedures to support and execute brand and channel plans and activities.
Key requirements:
* Minimum 5 years experience in healthcare/medical marketing, with preference for experience in B2B channel.
* Strong understanding of ANZ medical compliance requirements and procedures.
* Proven track record in developing and executing marketing campaigns and communication strategies, including product launches.
* Demonstrated ability to manage projects successfully, work under pressure, and thrive in fast-paced and complex environment.
* Excellent verbal and written communication skills, along with strong interpersonal relationship abilities.
* Ability to set and achieve objectives effectively.
* Experience in using clinical data and literature to craft key product messages and communications.
* Ability to engage professionally with all levels of organisation.
* Willingness to learn, embrace change, and exceed expectations.
* Strong skills in writing, editing, presenting, and communicating.
* Advanced proficiency in Microsoft Office programs.
* Tertiary qualifications in marketing or business management.