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Hyatt is a place of learning – similar to a university. The company offers so many ways for me to learn and grow, both professionally and personally.
Marketing & Communications Manager (Pre-Opening)
Andaz Andaz Gold Coast AU - QL - Gold Coast
Marketing
Department Head/Manager
Full-time
Local
Summary
About Andaz Gold Coast
Andaz means "personal style" — a celebration of individuality, curiosity and creativity. Opening in mid-**** in the heart of Broadbeach, Andaz Gold Coast will redefine the
Australian lifestyle hotel scene with:
202 luxurious rooms and suites with imaginative interiors and local artistry
The Coast's largest pool deck club: Andaz Pool Club with private cabanas, cocktail bar and al fresco dining
Elevated, event-light positioning: a rooms-led hotel without major event spaces
Bespoke F&B experiences: Hinterland Bar, a Mediterranean brasserie & bar, and an energising morning bar concept to awaken body, mind and soul
Holistic wellbeing offerings and a state-of-the-art fitness centre
Immersive local partnerships and tailored guest experiences
The Opportunity
You're not just joining a hotel – you're the creator of our brand from the ground up As our Marketing Communications Manager, you will shape the story, energy, and identity of our soon-to-open property. From crafting the launch strategy to sparking buzz across our beautiful city, you'll lead all marketing and communication efforts that put our hotel on the map before the doors even open.
What You'll Do
Pre-Opening
Brand & Storytelling
Define and protect the hotel's brand voice, visual identity, and narrative.
Craft messaging for all pre-opening campaigns, press releases and promotion materials.
Ensure brand consistency across all on and offline channels.
Develop and execute the full pre-opening marketing and communication plan.
Create impactful digital, social media, and traditional marketing campaigns.
Plan and manage the marketing timeline leading up to launch, including soft-open events, teaser comparing, influencer activation, and community engagement.
Public Relations & Media
Build strong relationships with media, influencers, tourism boards, and local partners.
Manage press events, media previews, and all public-facing communication.
Monitor press coverage, reputation, and brand sentiment.
Digital & Social Media
Own all digital channels: website content, hotel listings, social media, SEO, and email marketing.
Curate social media content that builds excitement, showcases progress, and drives early engagement.
Track digital performance and optimize campaigns for maximum impact.
Collaboration & Cross-Functional Support
Work closely with the General Manager, Sales & Revenue teams, and pre-opening task force to ensure aligned strategies.
Support recruitment marketing and brand culture initiative.
Oversee phot/video shoots and creative content production.
Qualifications
Experience in marketing or communication, ideally in hospitality or lifestyle brands.
A visionary mindset with the ability to turn concepts into campaigns.
Strong writing, storytelling, and presentational skills.
Digital marketing expertise across platforms and analytic tools.
A passion for design, culture, hospitality and creating unforgettable brand moments.
Ability to thrive in the fast-pace, high-energy world of hotel pre-opening.
Why Join Andaz Gold Coast by Hyatt
Be part of the first Andaz in Australia and set a new benchmark for lifestyle luxury on the Gold Coast – nationwide.
A values-led culture: empathy, integrity, respect, inclusion, experimentation and wellbeing.
Global career pathways with Hyatt; generous hotel discounts and benefits worldwide.
Wellbeing programs, EAP, and competitive leave benefits.
A creative environment where your ideas shape the hotel's story and success.
Location
On-site, Broadbeach, Gold Coast QLD.
How to Apply
Please submit your CV and a brief cover letter sharing a standout outlet launch or activation you've led, including commercial and guest-impact results.
Discover Andaz: andaz
Hyatt is an equal opportunity employer. We celebrate individuality and are committed to an inclusive environment for all colleagues and guests.
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