* Own a major brand's social presence
* Hands‐on, creative role with real impact
About Our Client
Our client is an iconic Australian footwear brand, renowned for delivering trend‐driven, fashion‐forward styles for men and women year‐round. With a strong digital presence and a fast‐paced creative culture, the brand continues to evolve through innovative storytelling and audience‐first content.
They are seeking a Social Media Specialist & Content Creator to take ownership of the women's social channels, bringing the brand to life across key platforms through engaging, on‐trend, and performance‐driven content. This is a full‐time, office‐based role within a small, collaborative team, ideal for someone who is proactive, creative, and confident working both independently and cross‐functionally.
Job Description
* Own and manage the social media content calendar across Instagram, TikTok, and Facebook.
* Conceptualise, create, and execute monthly social campaigns aligned to key retail moments, including major promotional events such as Afterpay sales.
* Produce high‐quality photo and video content for organic and paid channels, including shooting, editing, and publishing.
* Stay ahead of social and cultural trends, translating them into engaging, on‐brand content.
* Manage and optimise paid social campaigns via Meta Ads Manager to drive engagement, reach, and brand awareness.
* Plan, design, and execute EDM campaigns using DotDigital or similar platforms, ensuring alignment with broader marketing initiatives.
* Monitor performance, analyse insights, and identify growth opportunities across social and email channels using analytics tools.
* Build and manage influencer, stylist, and creator partnerships to expand brand reach.
* Actively engage with the online community by responding to comments, messages, and customer enquiries.
* Collaborate with internal teams and external creatives, including photographers, videographers, and agencies.
* Ensure all content aligns with Windsor Smith's visual identity, tone of voice, and brand standards.
The Successful Applicant
* Must have 2-3+ years' experience in social media, content creation, or digital marketing, within fashion or retail.
* Strong working knowledge of Instagram and TikTok, including trends, formats, and platform algorithms.
* Confident shooting, editing, and appearing in video content.
* A strong eye for fashion, styling, and visual storytelling.
* Excellent organisational skills, with the ability to manage multiple projects and meet deadlines in a fast‐paced environment.
* Strong copywriting skills with high attention to detail.
* Hands‐on experience with Meta Ads Manager and Business Manager.
* Experience building EDMs using DotDigital or similar platforms.
* Familiarity with analytics tools such as Google Analytics or Iconosquare.
* Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop) and/or Figma.
* Experience using content scheduling platforms such as Sked.
* A proactive, ideas‐driven, and confident communicator who thrives in a small‐team environment.
What's on Offer
* Opportunity to own and shape the women's social presence for an established and highly recognisable Australian fashion brand.
* A hands‐on, creative role with scope to experiment, innovate, and bring ideas to life.
* Collaborative, fast‐paced office environment with exposure across content, social, and digital marketing.
* Career growth within a brand that values creativity, initiative, and strong ownership.
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