The Company
Our client is a recently established food manufacturer with a flagship project to develop a greenfield manufacturing facility in Pakenham.
Production is scheduled to commence in 2026. Their focus is on quality, localisation, and healthier formulations, aligning with growing consumer demand for trusted, locally made products.
Key Responsibilities
The Marketing Manager will drive brand growth and sales by leading product marketing, brand development, fostering strong online presence and promotions across multiple channels. Working closely with department managers to ensure a smooth impactful launch, this is an exciting opportunity to play an integral part in a new brand with big plans
* Shape and develop the brand from the ground up, including logo, packaging, and product design, working with an external Marketing agency.
* Ensure all brand and product initiatives comply with quality and regulatory standards in partnership with the QA team.
* Build a strong presence in the Australian market through retail distribution and online channels.
* Collaborate closely with internal teams including factory, production and sales.
* Manage relationships with external partners, such as agencies and suppliers.
* Contribute as a key member of the business leadership team, providing sound advice to help shape strategic decisions.
* Represent the company at trade shows and retailer programs eg. Fine Food Expo with domestic travel as required.
About You
* Bachelor's degree in Marketing, Business, Communications or related field.
* Marketing experience in food manufacturing, or FMCG is essential.
* Proven experience managing a food product brand and leading product launches.
* Strong digital and online marketing skills, tailoring content for targeted audiences.
* An ideas generator and problem solver.
* Creative, energetic, and passionate about building and growing a brand from the ground up.
* Ability and ambition to grow with the business and develop a marketing team over time.
* Full-time on-site role, with potential for hybrid arrangements as the business evolves.
What's On Offer
* Competitive salary with bonus/commissions/performance-based incentives.
* Opportunity to shape and take ownership of the company's marketing strategy.
* Chance to contribute directly to the growth of an exciting, fast-growing brand.
Contact
Please call Daruka Deng on or email to discuss this role or any other positions in more detail.