Director of Global Marketing Strategy
This is a Fixed Term Contract anticipated to end mid-late. The Director of Global Marketing Strategy will lead the global go-to-market strategy across PC and console platforms for RuneScape: Dragonwilds, supporting early access, major updates, geo expansions, and full commercial launch.
Main Responsibilities:
* Lead the product marketing function with a data-driven approach to growth and improve player experience.
* Partner with central teams (Performance Marketing, Creative Services & PR) to build holistic multi-channel campaigns that compound growth and player sentiment.
* Contribute to the wider marketing leadership group ensuring RuneScape: Dragonwilds integrates into franchise-wide campaigns, live events, and global activations.
* Develop and manage partnerships (platform, distribution, brand collaborations, marketing technologies) that extend reach and reinforce long-term vision.
* Migrate multi-year franchise goals into player-centric campaigns that compound over time.
The ideal candidate will have proven experience in a senior marketing role in video games, ideally in open world, MMO, or survival genres. They should have a strong understanding of earned, owned, and paid media integration, and how to balance them effectively.
This role requires a strategic thinker who can adapt to changing market conditions and drive results-oriented marketing initiatives.
A successful candidate will possess excellent communication and project management skills, as well as the ability to work collaboratively with cross-functional teams.
RuneScape: Dragonwilds offers a unique opportunity for a talented marketer to make a lasting impact on the gaming industry.