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The Sunshine Coast Turf Club (SCTC) is a premier racing, events and entertainment venue located in the heart of the Sunshine Coast. With a proud history and an ambitious future, SCTC hosts approximately 60 race meetings annually and continues to grow its reputation as a dynamic destination for raceday excitement, corporate functions, premium dining, and major community events.
We are now seeking a visionary Head of Marketing & Customer Experience to lead our brand, marketing, membership, digital, and hospitality sales efforts — and help us create unforgettable experiences for our members and guests.
The Opportunity
Reporting directly to the CEO, you’ll be responsible for:
Shaping and executing SCTC’s marketing and brand strategy across all channels.
Enhancing the full customer journey from first interaction through to raceday experience and post-event engagement.
Driving growth in raceday and non-raceday revenue through targeted campaigns and compelling event offerings.
Leading digital transformation and CRM strategies, ensuring personalisation and performance-led marketing.
Overseeing event sales and hospitality products, including premium packages and corporate experiences.
Inspiring and developing a skilled team in marketing, digital, membership, and events coordination.
You’ll also play a vital role in strengthening partnerships, community connections, and the club’s reputation within the racing and entertainment industries.
Key Responsibilities
Develop and lead the club’s annual marketing strategy aligned with commercial goals.
Oversee brand positioning, creative content, advertising, PR, and digital presence.
Manage SCTC’s digital ecosystem, including website, social, EDMs, and ticketing platforms.
Grow membership acquisition, retention, and satisfaction through campaigns and service enhancements.
Lead event sales strategy across both raceday and non-raceday hospitality experiences.
Support sponsorship activations and stakeholder engagement.
Elevate customer experience standards, collaborating with operations and hospitality teams.
Build a positive, accountable, and innovative team culture.
About You
You’re an experienced marketing leader with strong commercial instincts and a passion for delivering memorable customer experiences. You love working in fast-paced, vibrant environments and have an appreciation for live events, sport or hospitality.
You bring:
5–7+ years in a senior marketing or customer experience role, ideally in sport, entertainment, tourism or hospitality.
A proven record in brand building, digital marketing, and campaign performance.
Strong leadership skills, with experience managing teams and collaborating across departments.
A customer first mindset, with the ability to map, analyse and improve the customer journey.
Experience in event planning and premium product development.
High level stakeholder engagement, communication and reporting skills.
Why Join Us?
At SCTC you'll join a collaborative and supportive team that values honesty, enjoyment, excellence, and working together.
This is your chance to lead a brand that’s going places and help shape the future of one of Queensland’s most iconic clubs.
Apply Now
Sound like the challenge you’ve been waiting for? Please apply in writing to [emailprotected]. For further information please contact Belinda Jones, (07) 5491 6788 .
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Your application will include the following questions:
Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a Head of Marketing? How many years' experience do you have in a marketing role? How many years' experience do you have in event management?
The Sunshine Coast Turf Club’s Corbould Park Racecourse is one of the country’s finest thoroughbred racing and training facilities. Located less than an hour north of Brisbane and just minutes from the Sunshine Coast’s gorgeous City of Caloundra.
The Sunshine Coast Turf Club’s Corbould Park Racecourse is one of the country’s finest thoroughbred racing and training facilities. Located less than an hour north of Brisbane and just minutes from the Sunshine Coast’s gorgeous City of Caloundra.
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