Support the brand strategy, positioning, and execution in a global B2B supply chain environment for Subway franchisees.
Opportunity
Working within the Sales and Marketing department and reporting to the Communications Team Lead, you will play a pivotal role in brand strategy and positioning. This role is ideal for a commercially minded marketer who thrives in a structured environment and wants to ensure the brand is consistently represented across all customer touchpoints. You will work closely with cross‐functional teams to drive engagement with target audiences and support commercial objectives that result in improved value for the franchisees.
Responsibilities
* Brand & Marketing Support: Develop and execute brand strategies aligned to business objectives while ensuring consistent application of guidelines across all materials.
* Communications Content Creation: Develop targeted communications for franchisees, suppliers, and external audiences that highlight IPC International's values and expertise.
* Calendar Management: Work with the communications team to maintain the communications calendar, ensuring timely delivery of news to regional stakeholders.
* Demand Generation & Sales Enablement: Create sales toolkits, pitch decks, and collateral; coordinate digital and social media campaigns; and manage high‐quality brand content with agencies.
* Stakeholder & Project Management: Manage timelines, approvals, and workflows while assisting with budget tracking and supplier coordination.
* Market & Performance Insights: Conduct market and competitor analysis and track campaign performance metrics to inform future initiatives.
Qualifications
* Experience: At least 5 years of experience in marketing or brand roles, ideally within B2B, professional services, or complex organizations.
* Education: A Bachelor's Degree in Marketing or Communications.
* Communication Excellence: Strong written and oral communication skills with the ability to manage various stakeholder groups.
* Strategic Knowledge: Experience in B2B brand management; experience in lead generation or Account-Based Marketing (ABM) is an advantage.
* Technical Proficiency: Familiarity with digital channels (web, email, LinkedIn) and marketing performance metrics.
* Stakeholder Skills: Confidence in working with agencies, external parties, and internal teams like Procurement and Supply Chain.
Benefits
* Flexible work hours – requirement to work from the office 5 days per fortnight, with Wednesdays and Tuesdays encouraged to be anchor/team days.
* Generous leave – receive an additional 5 days; 2 wellness days, half a Friday per quarter and an anniversary day off.
* Development Opportunities – access to development after probation to upskill in a career or personal hobby.
* Social Events – participate in and celebrate numerous company and team social events.
* EAP
About IPC International
IPC International is a supply chain partner with over 20 years of experience supporting Subway Franchisees and helping them to drive growth across complex markets. With a global network of suppliers and distributors and a full suite of end-to-end services, they keep supply chains moving so their partners can thrive. Joining IPC means being part of a truly global organisation.
For candidates who progress through our screening process, we are obliged to ensure that all candidates have the necessary legal right to work in Australia. We will require you to provide evidence prior to an interview.
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