About the Role
The Group Digital Marketing Executive will work across the BMG portfolio, with primary responsibility for Gitsham Automotive (80-90%). This involves driving digital presence, creating compelling content, coordinating product launches and helping build Gitsham’s reputation as a leading automotive brand. The role is hands-on, creative and varied—ideal for someone who enjoys real ownership, producing high-quality content, and developing a cohesive brand identity across both Gitsham and the wider BMG group. You will ensure Gitsham’s brand, visual identity and product storytelling are executed to a consistently high standard, reflecting growing ambitions across trade, fleet and 4WD markets through national distribution channels.
BMG is a vertically integrated manufacturer with strong capabilities in aluminium supply, component manufacturing and specialist surface treatment. The group operates across Edinburgh Parks and Melrose Park and includes:
* Gitsham Automotive
* Bott Storage Systems & Metalcraft Manufacturing
* Key Manufacturing
* Bespoke Aluminium
BMG’s growth and momentum have been recognised through AFR Fast 100, Fast Movers SA and other major industry awards.
Key Responsibilities
* Lead digital marketing across social, email, websites and paid channels
* Produce and edit high-quality photography and videography
* Create marketing materials including social content, product collateral and website updates
* Drive Gitsham’s brand development and product storytelling, particularly across canopy, tray and 4WD accessory ranges
* Maintain consistent brand standards across all BMG businesses, with Gitsham as the priority
* Coordinate with external partners for SEO/SEM, website improvements and digital optimisation
* Manage content calendars, digital campaigns, marketing automation and reporting
* Capture authentic on-site product and factory content to support brand credibility
* Collaborate with design, production, sales and leadership across Edinburgh Parks and Melrose Park
What Success Looks Like
* Strong digital engagement and brand growth, with Gitsham as the key focus
* High-quality, consistent content and campaign execution
* On-time delivery of product launches and key marketing initiatives
* Strong contribution to digital lead generation
* Clear alignment with company values: PPACT — Positivity, Professionalism, Ambition, Creativity, Teamwork
Key Requirements
Essential
* Experience in digital marketing, content creation or brand execution with strong capability in social media, SEO fundamentals and campaign delivery
* Hands-on photography, videography and content editing skills
* Excellent communication, organisation and stakeholder engagement
* Comfortable working across office, workshop and factory environments
Desirable
* Experience in B2B, manufacturing, automotive or technical industries
* Experience managing multiple brands or product categories
* Familiarity with Adobe Creative Suite or equivalent tools
* CRM experience (Zoho preferred)
Ready to learn more? This position is being exclusively managed by Keystone Search. For a confidential discussion and access to the full briefing pack, contact Ben Smith, Director at Keystone Search.
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