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HR Professional | Passionate about Talent Acquisition, Employee Lifecycle, Retention and Engagement
Be part of a company that is one of a kind in its culture, spirit and passion. Join a proud & growing team that offers quality, hassle free & affordable travel experiences.
The Opportunity
As our Content Lead, you will be the driving force behind our brand's voice. You'll lead our talented Content Team to create and execute a results-driven strategy, producing engaging stories and compelling copy that turn travel dreams into reality. Collaborating across the business, you will ensure TripADeal's content is truly best-in-class.
Organisational Structure
This is a permanent, full-time position based at our Byron Bay HQ, with the possibility to work from our Varsity Lakes office as required (2 days at Varsity and 3 days at Byron split available). The role is 100% onsite, Monday to Friday, with your choice of 8 am–4 pm or 9 am–5 pm.
A Day in the Life
* Drive the Content Workflow: You'll manage all incoming briefs for the Content team, assigning tasks, communicating with stakeholders, and ensuring you have all the details to manage timelines effectively.
* Define Our Voice: Lead the creation and ongoing maintenance of our official Deal & Ad Copy Style Guide, making it the source of truth for all brand copy.
* Provide Strategic Direction: Guide all copy projects with a strategic mindset, from concept to completion, to ensure they meet key business objectives and achieve success.
* Analyse & Optimise: Dive into the performance of our content—from website deals to print ads—to identify what's working, celebrate successes, and uncover opportunities for improvement.
* Lead & Create: Spearhead the end-to‑end content creation process, personally crafting copy for major campaigns and brand projects while overseeing everything from communications to project initiatives.
* Uphold Quality & Consistency: Act as the guardian of our brand voice, reviewing and editing all content to ensure it meets the highest standards of quality, accuracy, and brand alignment.
* Mentor & Develop: Guide and support the Content Team's performance, providing constructive feedback and hands‑on help to ensure everyone succeeds and deadlines are met.
To be a Front Running Candidate
* A degree in Marketing, Business, or a related field, or equivalent industry experience.
* 4+ years of experience in content creation, with a strong portfolio of published work across digital platforms.
* A minimum of 3 years' experience leading, mentoring, and developing a team of copywriters.
* Proven expertise in organic social media, with at least 3 years of hands‑on copywriting and strategy experience.
* Exceptional stakeholder management skills, with a track record of building collaborative relationships both internally and externally.
* Advanced knowledge of major social media platforms and direct experience using social media management tools (e.g., Social Studio).
* Proficiency in using Google Analytics to measure content performance and generate insights.
* Experience with Adobe Creative Cloud (Photoshop, Premiere Pro) or equivalent digital media editing tools.
* Outstanding communication and time management skills, with a proven ability to multitask and thrive in a fast-paced, deadline-driven environment.
* Direct experience with Salesforce Marketing Cloud, particularly Social Studio.
Why TripADeal?
* Competitive salary package
* Learn, develop and advance your career within TripADeal
* Fun, casual working environment, where shoes are optional
* Staff travel discounts
* Employee Assistance Program
* $1,040 per annum of subsidised gym memberships
* Access to Corporate Fitness Passport
* Regular social get togethers
* Savings and discounts on groceries, electronics and homewares
* Volunteer leave as part of giving back to the local community
* Generous parental leave support program with paid superannuation during paid & unpaid parental leave
See your next destination as a Content Lead for TripADeal? Your future pathway is just one click away. Apply now
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Travel Arrangements
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