Digital and marketing automation executive
Digital and marketing automation executive
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Digital and Marketing Automation Executive
Department:
Marketing
Location:
Adelaide, South Australia
Reporting Line:
Start Date:
ASAP
Position Purpose
Position Title:
Digital and Marketing Automation Executive
Department:
Marketing
Location:
Adelaide, South Australia
Reporting Line:
Joao De Freitas (Dotted line: James Askham Levy)
Start Date:
ASAP
Position Purpose
Working as part of a global telecommunication organisation to achieve business and brand objectives. The role will participate in the launch and establishment of global brands, specialising in marketing and communication automation, owned, earned and paid digital and social media platforms. Working cross-functionally to support operations with mission critical communications from our HubSpot CMS platform is a key part of this role. In addition to shaping our market presence, this position serves the global company as the digital and social media expert for all campaigns and will be operating within a matrixed reporting system with national and international stakeholders, ensuring alignment with the organisation’s marketing and communications campaigns to our global customer base.
Key Responsibilities
HubSpot automation:
* Act as HubSpot SME in the business
* Set up automated communications in HubSpot
* Build communication templates in HubSpot
* Leverage CRM and marketing automation tools to create data-driven campaigns and customer journeys
* Send marketing and operational communications from HubSpot
* Build templates in HubSpot
Digital and demand:
* Support the marketing function to oversee the entire paid digital marketing portfolio, ensuring optimal allocation based on performance metrics and strategic objectives daily
* Manage and implement all search engine marketing (SEM) campaigns to increase visibility and conversations through paid search efforts
* Develop and execute digital and paid media strategies to maximise ROI spend
* Oversee the entire paid digital marketing portfolio, ensuring optimal allocation based on performance metrics and strategic objectives daily
* Manage and optimize campaigns, implementing adjustments based on performance insights
* Conduct competitor review of digital and social media efforts to understand strategies and present back on best practice
* Create and execute a comprehensive social media strategy across platforms: META and LinkedIn
Social Media:
* Build sharp, relevant editorial calendar to share across digital channels, ensuring regular beat of quality storytelling and real time content
* Ensure copy is kept within the voice of the brand across all platforms
* Collaborate with the campaign manager to produce high-quality creatives, animation and engaged content
* Stay up to date with the latest market, industry trends and developments and use your knowledge to inform our content strategy
* Escalate digital and social communications to operations and/as appropriate
* Share data-driven insights with immediate and wider teams, tracking customer journeys through our digital estate and optimising for conversion
* Monitor social media conversation and public perception, pro-actively address issues that may impact the organisation’s image and/or reputation
Customer satisfaction
* Achieve high levels of internal and external stakeholder and customer satisfaction on day-to-day engagement
Productivity
* Perform required duties and responsibilities with high efficiency and effectiveness
* Achieve agreed upon KPIs and targets as set by Chief Marketing Officer
Quality
* Demonstrate commitment to continuous quality improvement
* Assist in the collection of information and data for quality improvement
* All work produced and delivered to customers is of the highest quality
Confidentiality and privacy
* Demonstrate an understanding and strict compliance with legislation, policies and procedures concerning confidentiality and privacy
Policy and procedure
* Complies with CMVAS Group’s policies and procedures and all regulatory obligations within the company
Values and behaviours
* Demonstrates and embodies the CMVAS Group core values and behaviours
Interpersonal Skills / Personal Attributes Required
* Strategic Thinking: Ability to develop long−term plans and strategies aligned with business objectives and market dynamics
* Effective Communication: Clear and concise in both written and verbal communication, capable of articulating ideas to diverse audiences
* Collaborative: Works well within cross−functional teams and with stakeholders to achieve shared goals
* Problem-Solving Skills: Proficient in identifying challenges, developing solutions, and making decisions based on data and insights
* Leadership Qualities: Inspires and motivates teams, fostering a positive work environment and driving outcomes
* Analytical Thinking: Strong ability to analyse data, interpret trends, and derive actionable strategies
* Creativity: Innovative thinker who generates fresh ideas and approaches marketing challenges
* Customer Focus: Dedication to understanding and meeting customer needs and expectations
* Continuous Learning: Actively seeks to expand knowledge of industry
* Creative, organized, and able to multitask in a fast-paced environment
* A fast learner with a “get things done” attitude
* Self-motivated and proactive, with the ability to work independently as well as part of a team
Qualifications and Experience
* Experience: 3+ years of HubSpot administration and digital marketing
* Demonstrated Success: Proven track record in developing and implementing comprehensive marketing strategies within the telecommunications industry
* Digital Marketing: Strong background in digital marketing, including managing digital platforms, executing digital campaigns, and leveraging SEO and SEM strategies
* Strong communication and numeracy skills
* Excellent technical experience and knowledge: platforms inclusive of Meta, Google Campaign Manager, Google Ads, Google Analytics and automation tools
Benefits and Perks
* Career Growth Opportunities: Benefit from pathways for career advancement and professional development within a dynamic and evolving industry
* Gain International Experience: Opportunity to learn and gain exposure to international telecommunications markets
* Competitive Remuneration: Enjoy a competitive salary and remuneration package
* Make an Impact: Contribute to impactful projects and initiatives that shape the future of telecommunications services and enhance customer experiences
* Supportive and Collaborative Team: Work alongside talented and diverse teams, fostering creativity and enjoying a supportive work environment
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Design, Art/Creative, and Information Technology
* Industries
Telecommunications
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