Overview
Leading Australian Online Retail Business | Apparel, Jewellery & Home
We are partnering with a leading Australian digital-first retail business to appoint a Head of Marketing. This is a senior, hands-on role for a commercially minded marketing leader who thrives in fast-paced, evolving environments and enjoys rolling up their sleeves.
Responsibilities
* Hands-on marketing leader, balancing execution with strategic oversight.
* Own and drive eCommerce performance, including conversion, customer journey, UX/UI, and optimisation.
* Lead and elevate the CRM function to ensure strong lifecycle marketing, retention, and engagement.
* Oversee campaign planning and execution across key trading moments.
* Drive new customer acquisition with a strong understanding of female consumer behaviour.
* Manage and optimise content across digital platforms, including Instagram, TikTok, YouTube, and Facebook, tailoring messaging by platform and audience.
* Work closely with the CCO and creative teams to align brand, content, and performance.
* Pull together multiple workstreams and lead the team through a period of change.
* Build team confidence, cohesion, and stability with empathy and clear communication.
* Confidently challenge ideas and contribute a strong commercial point of view.
* Remain calm and solutions-focused in a high-pressure, always-on retail environment.
About You
* You have vast experience in digital and CRM with a strong background in online retail marketing. You are execution-focused, commercially sharp, and comfortable being very hands-on.
* Empathetic, emotionally intelligent, and a people leader.
* Calm, resilient, and solutions-focused under pressure.
* Deep understanding of women as a customer base and what drives acquisition and loyalty.
* Sydney-based, ideally Northern Beaches or north of the bridge.
If this sounds like you, please send your CV to
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