Job Description
The Social Media, Community and Content Manager is responsible for leading and managing a team to develop, execute, and rollout comprehensive media and content strategies across Traveloka’s social media and content channels. You will play a pivotal role in driving brand awareness, customer acquisition, and engagement through paid advertising, content marketing, social media, and influencer partnerships. The ideal candidate is experienced in content-led marketing, social media management, and streamlining operations.
Responsibilities
1. Develop and implement online marketing and social media strategies to drive brand awareness, customer acquisition, and engagement across various channels and platforms.
2. Oversee the planning, execution, and optimization of campaigns across digital channels, including social media, community engagement platforms, and publisher platforms.
3. Develop and manage the content marketing strategy, including content creation, distribution, and promotion, to attract and engage target audiences.
4. Drive the framework for social media strategy, including content calendar planning, community management, and influencer partnerships, to enhance brand visibility and engagement.
5. Monitor and analyze campaign performance metrics, including ROI, engagement metrics, and conversion rates, to optimize strategies and tactics for maximum impact.
6. Stay up-to-date with industry trends, emerging technologies, and best practices in online marketing and social media to drive continuous improvement and innovation.
7. Collaborate cross-functionally with commercial, product, and engineering teams to align marketing efforts with business objectives and ensure a seamless customer experience.
8. Provide regular performance updates and reports to senior leadership, highlighting key insights, achievements, and opportunities for growth.
Requirements
* Bachelor’s degree in Marketing, Communication, Journalism, or related field (Master’s preferred).
* Minimum 8+ years of experience in social media and content marketing, with at least 3 years in a leadership role.
* Proven success in driving organic growth through creative and data-informed content strategies.
* Extensive knowledge of social media platforms, influencer marketing, and offline channels.
* Skilled in interpreting and analyzing data to communicate performance insights and provide evidence-based recommendations to stakeholders.
* Experience managing content in markets at varying levels of maturity, with a track record of adapting strategies based on market demands.
* Demonstrated ability to build, mentor, and lead a team with a collaborative and inclusive approach.
* Strong verbal and written communication skills to articulate strategies clearly to stakeholders and team members.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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