Lead Strategic Partner for Sports and Entertainment
As a key member of our team, you will be responsible for driving strategic thinking and providing insights across clients' sponsorships and partnerships, with a particular focus on sports and entertainment.
The work will be diverse and challenging. In any given week, you might find yourself leading pitches, developing sponsorship strategies and frameworks, conducting market research to evaluate sponsorships and partnerships, undertaking competitor landscapes to identify sponsorship opportunities, and turning sponsorship assets into ideas that create value for both fans and brands alike.
This role spans a broad cross-section of clients at different times of the year.
Major clients include KFC, Google, Mars, Uber, Snackbrands, and Isuzu.
Key responsibilities include:
* Developing partnership strategies with clients and partnership team members to create or evolve client sponsorship strategies with a focus on sports.
* Conducting cultural landscape audits and other relevant data analyses to determine the best brand/audience fit for businesses looking to connect with their audience through cultural properties.
* Thinking about how to express the brand in the property to create value for fans/audiences and the brand.
* Leading strategic projects organically from retained clients and from pitching on opportunities that arise from our extensive client base.
Required skills and qualifications include:
* Advanced strategy development skills: Demonstrated expertise in understanding client objectives, audience behaviors, and engagement with sports.
* Proficiency with insight tools: Ability to utilize tools such as Roy Morgan and YouGov to extract and analyze data-driven insights.
* Passion for sports and entertainment: A deep enthusiasm and understanding for sports and entertainment properties and a keen interest in staying updated on industry trends and evolutions.
* Extensive experience: A minimum of 7+ years of experience in strategic development – either in an agency, sporting body, or media partner.
* Leadership in strategy projects: Proven experience in leading and managing strategic development projects.