Marketing Director Role:
The ideal candidate will develop and execute a comprehensive marketing strategy for the assigned portfolio.
Campaign Planning Objectives:
* Plan and manage annual marketing plans and campaign calendars to drive registrations and sales leads across various channels.
* Conception, development, and implementation of marketing strategies.
Team Leadership Responsibilities:
* Lead and develop a marketing team, cultivate relationships with event partners, and establish new partnerships to grow audience and reputation.
* Project manage key suppliers and implement data nurture journeys.
Key Performance Indicators (KPIs):
* Review and report on marketing strategies and its implementation.
* Monitor, review, and report on all marketing activities, results, and ROI.