This role as a Digital Director (Performance) based in Brisbane offers an exciting opportunity to drive growth through strategic digital efforts and leadership of a dynamic performance media team.Role OverviewAs the Digital Director, you'll spearhead the agency's digital efforts across the travel category, leading a skilled team and developing strategies to drive measurable growth. Your focus will be on delivering innovative, data-driven digital campaigns that align with business objectives while ensuring team and stakeholder satisfaction.Key ResponsibilitiesDesign and execute cutting-edge digital strategies to enhance customer acquisition and revenue generation.Campaign ManagementOptimise SEM, social media, display, and programmatic campaigns.Use data insights to refine campaigns for optimal performance.LeadershipLead and motivate a team of specialists, fostering an innovative and collaborative culture.Analytics & ReportingSet clear KPIs, analyse performance metrics, and provide actionable insights.Ensure clarity in reporting for strategic decision-making.Work closely with internal teams and external partners for seamless campaign execution.Budget OversightEfficiently manage and allocate budgets to ensure maximum ROI.QualificationsRequired:Bachelor’s degree in Marketing, Business, or a related field.At least 6 years of hands-on digital marketing experience.Expertise in SEM, social media, and programmatic advertising.Strong leadership, analytical, and project management skills.Proven experience with managing large budgets in dynamic settings.Preferred:Background in eCommerce or direct-to-consumer (DTC) marketing.Familiarity with marketing technology stacks and CRM tools.Certifications in Google Ads or Meta Ads.This position is perfect for someone looking to blend strategic vision with practical expertise in a fast-paced, collaborative environment.Seniority levelDirectorEmployment typeFull-timeJob functionMarketing and SalesIndustriesAdvertising Services
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