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Digital marketing executive/ manager (email focus) (canberra)

Canberra
Redblocks
Marketing Executive
Posted: 5 October
Offer description

Are you the right fit?

- Experience: 4+ years in email/EDM marketing—agency or quick-paced in-house environment
- Platforms: Hands-on with Klaviyo, Mailchimp, Mailtrap, MailModo, HubSpot, or equivalent
- Technical Skills: HTML/CSS knowledge for email template tweaks; familiarity with UTM tracking & Google Analytics, and basic SEO tools
- Creative Skills: Canva, basic Photoshop knowledge.
- Analytical & Copywriting: Strong data-analysis chops and persuasive writing flair, with meticulous attention to detail
- Communication: Excellent verbal/written skills; able to translate insights into clear client-facing reports

Nice-to-Have

- Prior experience in handling email campaigns in Australia, Canada, USA, Singapore
- Prior exposure to paid-ad platforms (Google Ads, Meta Ads)
- Basic knowledge of CRM systems and broader marketing-automation integrations

Your role and responsibilities

- Develop and implement end-to-end email marketing strategies—segmentation, journey mapping, template design, automation and A/B testing
- Build, launch and optimise automated email workflows (welcome series, nurture sequences, re-engagement, promotions) using platforms such as Klaviyo, Mailchimp, Mailtrap, MailModo or HubSpot.
- Craft persuasive copy and dynamic content that drives opens, clicks and conversions
- Monitor deliverability and engagement metrics; analyse performance data and iterate to meet revenue and engagement targets
- Collaborate with design and content teams to maintain brand consistency and email-best-practice layouts

Basic SEO Support (10%)

- Conduct keyword research to inform email subject lines, preheaders, and landing-page copy
- Apply on-page SEO fundamentals (meta tags, headers, internal links) to email-driven landing pages
- Monitor simple SEO metrics (rankings, page speed) and recommend quick-win optimisations

Paid Ads Alignment (10%)

- Understand core principles of Google Ads and Meta Ads to sync email campaigns with paid efforts
- Review ad creatives and targeting logic, offering insights to lift overall campaign synergy (training provided)

Attach your CV here: Accepted file formats are (DOC, DOCX, PDF, PPT, PPTX)

- A friendly, flexible working environment with WFH option
- Exposure to working with international clients (Australia)
- Growing firm, plenty of opportunities for career progression

#J-18808-Ljbffr

📌 Digital Marketing Executive/ Manager (Email Focus)
🏢 Redblocks
📍 Canberra

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