About the RoleThe Group Digital Marketing Executive will work across the BMG portfolio, with primary responsibility for Gitsham Automotive ******%).
This involves driving digital presence, creating compelling content, coordinating product launches and helping build Gitsham's reputation as a leading automotive brand.
The role is hands-on, creative and varied—ideal for someone who enjoys real ownership, producing high-quality content, and developing a cohesive brand identity across both Gitsham and the wider BMG group.
You will ensure Gitsham's brand, visual identity and product storytelling are executed to a consistently high standard, reflecting growing ambitions across trade, fleet and 4WD markets through national distribution channels.BMG is a vertically integrated manufacturer with strong capabilities in aluminium supply, component manufacturing and specialist surface treatment.
The group operates across Edinburgh Parks and Melrose Park and includes:Gitsham AutomotiveBott Storage Systems & Metalcraft ManufacturingKey ManufacturingBespoke AluminiumBMG's growth and momentum have been recognised through AFR Fast 100, Fast Movers SA and other major industry awards.Key ResponsibilitiesLead digital marketing across social, email, websites and paid channelsProduce and edit high-quality photography and videographyCreate marketing materials including social content, product collateral and website updatesDrive Gitsham's brand development and product storytelling, particularly across canopy, tray and 4WD accessory rangesMaintain consistent brand standards across all BMG businesses, with Gitsham as the priorityCoordinate with external partners for SEO/SEM, website improvements and digital optimisationManage content calendars, digital campaigns, marketing automation and reportingCapture authentic on-site product and factory content to support brand credibilityCollaborate with design, production, sales and leadership across Edinburgh Parks and Melrose ParkWhat Success Looks LikeStrong digital engagement and brand growth, with Gitsham as the key focusHigh-quality, consistent content and campaign executionOn-time delivery of product launches and key marketing initiativesStrong contribution to digital lead generationClear alignment with company values: PPACT — Positivity, Professionalism, Ambition, Creativity, TeamworkKey RequirementsEssentialExperience in digital marketing, content creation or brand execution with strong capability in social media, SEO fundamentals and campaign deliveryHands-on photography, videography and content editing skillsExcellent communication, organisation and stakeholder engagementComfortable working across office, workshop and factory environmentsDesirableExperience in B2B, manufacturing, automotive or technical industriesExperience managing multiple brands or product categoriesFamiliarity with Adobe Creative Suite or equivalent toolsCRM experience (Zoho preferred)Ready to learn more?
This position is being exclusively managed by Keystone Search.
For a confidential discussion and access to the full briefing pack, contact Ben Smith, Director at Keystone Search.
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