Senior Coordinator Asset Content
* Join Destination NSW, the champion and voice for the visitor economy within the NSW Government
* Clerk Grade 7/8 position with a salary range $113,574 - $125,720 per annum plus superannuation
* Ongoing role located in The Rocks, Sydney
About the role
The Senior Coordinator Asset Content is responsible for the end-to-end management of the Destination NSW Content Library, our digital asset management (DAM) platform. As the manager of this system within the Content Creative & Distribution Team, you will oversee the organisation, categorisation and governance of visual assets, ensuring they are accurate, accessible and compliant with licensing, copyright and intellectual property requirements. You will maintain high standards of metadata, record keeping and archiving, while supporting the smooth day-to-day operation of both DAM and CMS platforms.
The Senior Coordinator Asset Content also provides a key service to internal and external stakeholders by responding to content requests and advising on suitable images and video for different formats and channels. You will troubleshoot system issues, work with external providers to improve usability, and monitor new technologies to strengthen asset management practices. The role includes editing and uploading visual content, curating collections, managing usage reporting, supporting photography requirements, and coordinating the calendar and reporting for the EDM.
For any questions related to the role please contact Michael Brennan, Associate Director Websites via michael.brennan@dnsw.com.au.
About Destination NSW
Destination NSW is the champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions.
See destinationnsw.com.au for further details.
About You
You have strong experience managing Digital Asset Management (DAM) systems in a deadline driven environment. You understand how to organise and protect visual assets, including accurate metadata tagging, cataloguing, storage and archiving. You are confident applying intellectual property and copyright requirements to the acquisition, distribution and use of images and video, and you ensure licensing and crediting are handled correctly. You have a relevant tertiary qualification, or equivalent demonstrated experience, in digital asset management and a sound working knowledge of DAM systems and processes.
You are organised and calm under pressure, able to balance competing priorities while delivering a reliable service to stakeholders. You have experience responding to content requests, advising on suitable assets and building positive working relationships across teams and with external stakeholders. You are comfortable troubleshooting system issues and improving workflows where needed. Photography skills, along with experience coordinating EDM schedules and managing stakeholder communications, will be highly regarded.
To learn more about the role, please click here to download the role description.
How to Apply
Your application must include a cover letter (maximum 2 pages) and an up-to-date resume (maximum 5 pages) that details your capabilities and experience in relation to the above role. Applications must be submitted via our recruitment portal; applications will not be accepted by email.
Closing Date: Wednesday 25 February 2026 [10.00AM]
Contact: Sally McRae, Talent Acquisition Partner via recruitment@dciths.nsw.gov.au
Working at the Department of Creative Industries, Tourism, Hospitality and Sport
At the Department of Creative Industries, Tourism, Hospitality and Sport we bring vibrancy to NSW by growing our creative industries and workforces, driving strong visitor and night-time economies, ensuring a responsible hospitality sector, and putting arts, culture and sport at the heart of our communities.
Together we:
* Create social and economic opportunities for the state
* Support the creation of jobs across the creative, visitor and night-time economies
* Prioritise First Nations artists, stories and culture
* Ensure arts, culture and sport are at the heart of every community to be enjoyed and accessed by all
* Drive visitation through events, campaigns and visitor experience development
* Activate our night-time and creative economies to unlock unique precincts and community spaces
* Deliver a vibrant and responsible hospitality, liquor, racing and gaming environment
* Support NSW's key Cultural Institutions to ensure access for all, enable community experiences and education and preserve the state's diverse cultural assets and history.
We believe diversity across our department allows us to be a true reflection of NSW citizens. We are a respectful workplace committed to diversity, equity, and inclusion. If you do require an adjustment during the recruitment process, please notify us on your application form.
A talent pool may be created from this recruitment action for ongoing and temporary roles for this role or similar roles that may become available over the next 18 months.