The Opportunity
TripADeal is entering a new phase of growth and is building a stronger integrated communications ecosystem. You will ensure our Owned, Earned, Shared, and Paid (OESP) channels function as a high-performance growth engine. We're looking for a senior, highly collaborative media strategist to lead integrated media planning across a seamless full-funnel customer journey from initial awareness to post-trip advocacy. This commercially critical role requires a sophisticated approach to deploying substantial budgets, ensuring every touchpoint has a specific "job to be done". You will transform marketing spend from a short-term cost into a long-term investment in profitable growth by prioritising Lifetime Value (LTV).
Organisational Structure
This permanent full-time position is 100% onsite working from our Byron Bay Headquarters or Varsity Lakes Gold Coast office (minimum 1-day per fortnight in HQ), working Monday to Friday, 8-4pm or 9-5pm - you choose!
You will report directly to the Chief Customer Officer (CCO), managing 1 direct report and a broader team of 4+ indirect reports.
A Day in the Life
* Deep-dive into data sets from Marketing, Digital Product, and CX to identify performance gaps and trends.
* Act as the primary user of the Marketing Mix Model (MMM) to drive the "why" behind all media allocation decisions.
* Define the communications task at every stage of the funnel, from initial awareness to post-trip advocacy.
* Align internal Digital Media and CRM specialists to remove silos, ensuring every dollar works toward a defined commercial outcome.
* Act as the lead strategist for media agency relationships, developing briefs that demand innovation and accountability.
* Turn real-time customer feedback and social sentiment into actionable communication strategies.
To be a Front Running Candidate
* 8+ years in strategic media planning or media delivering measurable growth in high-performance environments.
* Experience across "all media" (not just digital), with a full-funnel mindset.
* Agency and client-side experience highly regarded.
* A highly collaborative strategic leader who is able to bring people on the journey.
* Demonstrated ability to design complex frameworks and articulate the specific role of each channel in the customer journey.
* Proven experience using MMM to justify budget allocation and optimising the relationship between New vs. Repeat customers. Experience with tools such as Mutinex is desirable.
* Confident using data to shape strategy (e.g. marketing effectiveness, lifetime value, addressable market, consumer research).
* Budget and commercial acumen. Comfortable working with significant investment.
* Evidence of managing high-paced retail cycles and daily shifts in market conditions while maintaining long-term brand health.
* Experience directing advanced CRM platforms, digital specialists, and large media agencies to deliver a unified output.
* The successful candidate will be required to undergo a Qantas background check.
Why TripADeal?
* Competitive salary package, training & career progression
* Fun, casual work environment where shoes are optional
* Flexible work hours
* Regular social get togethers
* Additional Paid Leave at selected Length Of Service milestone achievements
* Staff travel discounts on air travel, accommodation and holidays
* $600 per calendar year for reimbursement towards health and wellness activities
* Novated leasing and salary packaging available
* Employee Assistance Program
* Savings and discounts on groceries, shopping, entertainment, and more
* Volunteer leave as part of giving back to the local community to give back to the local community
* Generous parental leave support program with paid superannuation during paid & unpaid parental leave
* Be part of a company that is one of a kind in its culture, spirit and passion. Join a proud & growing team that offers quality, hassle free & affordable travel experiences.
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