Digital Marketing & Content Specialist (SEO/SEM + Social Media)
Role: Digital Marketing & Content Specialist (SEO/SEM + Social Media)
Location: Seven Hills, NSW 2147
Employment Type: Full-Time
About the Role
XAG Australia is an innovative leader in the agricultural and mower industry, dedicated to delivering cutting‐edge solutions to farmers, agribusinesses, and contractors. We are looking for a creative and data‐driven specialist to elevate our brand presence, generate leads, and drive growth across SEO, SEM, and social media platforms.
This hands‐on role involves ownership of digital marketing strategies, including social media growth, content creation, SEO optimisation, and paid advertising (SEM). You will manage our online presence, produce high‐quality video and photo content, and implement data‐driven campaigns to maximise engagement and conversions.
The position offers opportunities to travel across Australia and internationally to capture dynamic content at events, field demonstrations, and in‐studio productions.
Key Responsibilities
* Social Media Growth & Lead Generation – Develop and execute strategies to expand brand reach, boost engagement, and drive sales.
* Content Creation – Produce high‐quality video, photo, and written content for platforms such as Instagram, TikTok, Facebook, LinkedIn, and YouTube.
* SEO & SEM Management – Optimise website content for search engines, manage paid ad campaigns (Google Ads, Meta Ads), and track performance metrics.
* Community Engagement – Interact with our audience, respond to inquiries, and build strong customer relationships.
* Data & Analytics – Monitor KPIs, analyse campaign performance, and adjust strategies for maximum ROI.
* Collaboration – Work with Sales and Marketing teams to align digital efforts with business goals.
* Technology & Innovation – Utilize AI tools and advanced editing software to enhance content efficiency.
* Industry Partnerships – Engage with influencers, media outlets, and stakeholders to amplify brand visibility.
What we're looking for
* 2‐3+ years in social media management, content creation, and digital marketing.
* Experience with SEO (keyword research, on‐page optimisation) and SEM (Google Ads, Meta Ads) is a strong bonus.
* Strong skills in video production, photography, and editing.
* Knowledge of social media algorithms, trends, and best practices.
* Proficiency in analytics tools (Google Analytics, Meta Business Suite).
* Ability to work independently, multitask, and meet deadlines.
* A creative mindset with an eye for brand aesthetics.
* Willingness to travel as needed.
* Background in agriculture, machinery, or B2B marketing is a plus.
What we offer
* Competitive salary package ($75,000 – $95,000)
* Exciting travel opportunities (Australia & International)
* Work with a dynamic and innovative team
* Opportunity to shape and lead our social media growth
* Exposure to cutting‐edge technology and AI tools
If you're ready to take your social media and content creation skills to the next level, we'd love to hear from you. Apply now to be considered for this exciting opportunity.
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