This is a Product Analyst - Country Road Group role with Country Road Group based in Melbourne, VIC, AU Country Road Group Role Seniority - mid level More about the Product Analyst - Country Road Group role at Country Road Group We’re seeking a Product Analyst to join our Digital Product team as a Digital Business Analyst, on a 12-month fixed term contract, helping to deliver innovative digital solutions that enhance how customers search, discover, and engage with our products. Key Accountabilities Support the end-to-end product lifecycle by proactively defining and refining requirements, user stories, acceptance criteria, and success metrics Take ownership of ambiguous problem spaces, helping shape clear problem statements, recommended approaches, and delivery paths Partner closely with Product, UX, Engineering, and external vendors to drive progress and support timely delivery across our apps and websites Actively identify gaps, risks, dependencies, and blockers, and work across teams to resolve them and maintain momentum Maintain clear and comprehensive documentation of product features, decisions, assumptions, and changes to ensure shared understanding Build strong, trusted stakeholder relationships, acting as a bridge between technical teams and business stakeholders and managing competing perspectives Use analytics, experimentation results, and customer insights to evaluate product effectiveness, inform trade-offs, and identify optimisation opportunities across the customer journey Support experimentation initiatives, including hypothesis definition, A/B testing, and analysis, translating results into clear actions and next steps Key Capabilities Proven experience in a Business Analyst or Product Analyst role within a digital or product-led environment Strong capability in problem framing, requirements definition, and customer journey analysis, with the ability to challenge assumptions and uncover root causes Demonstrated experience managing stakeholders with differing priorities, including confidently influencing, aligning, and pushing back where required Experience with conversion rate optimisation (CRO), experimentation, and data-informed decision-making Comfortable using analytics and reporting tools (e.g. Google Analytics) to generate insights and support product decisions, not just reporting Solid understanding of digital product development processes, including UX/UI principles and technical concepts Able to operate effectively in fast-paced, evolving product environments with shifting priorities and multiple concurrent initiatives Comfortable working with delivery and collaboration tools such as Jira or Trello, with the flexibility to adapt to new tools and ways of working If you enjoy working at the intersection of data, technology, and customer experience and thrive in collaborative, fast-paced product teams this is an exciting opportunity to make a meaningful impact. Why work for CRG? The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer: Generous employee discounts across our House of Brands Seasonal clothing allowance An additional day of leave for your birthday An Industry leading Parental Leave Program Flexible working arrangements to support work/life balance Annual learning calendar to support the ongoing development of our team Support community partnerships across our Corporate Social Responsibility Program We are committed to operating ethically, sustainably, and responsibly. About CRG Country Road Group is Australia's largest Lifestyle Brand Houses comprising of iconic brands including Country Road, POLITIX, Trenery, Witchery and MIMCO. Our Values include being Customer Obsessed, Collaborative, Inspirational, Responsible and Dedicated to Quality. We are looking for highly motivated and passionate individuals to be part of the Group’s evolution and support each brand to realise their full potential. Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process. Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the Country Road Group team will be there to support your growth. Please consider applying even if you don't meet 100% of what’s outlined Key Responsibilities Supporting product lifecycle ⚠️ Identifying gaps and risks Building stakeholder relationships Key Strengths Business analysis Stakeholder management Data analysis Conversion rate optimisation (CRO) UX/UI principles ️ Collaboration tools A Final Note: This is a role with Country Road Group not with Hatch.