About Us
We are a connected team with purpose at Zenith. We strive to create new perspectives through modern media.
Our vision is built on the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry.
We pride ourselves on delivering return on investment, imagination, and insight.
We believe marketing is a powerful investment that can build and grow brands and increase business profitability.
Our behaviors are: Be Bold, Be Kind, Be Better Together.
We're determined to eradicate any barriers that prevent our people from achieving their fullest potential.
We offer progressive flexible working options to everyone at all levels - it's not a policy. It's behavior-led and reinforced through our values.
Mental health & wellbeing is something we consider a priority - it's championed by our own people internally and is a regular conversation.
We have a lot of fun - we're constantly looking at reinventing how we're connecting with each other.
Job Purpose
The Performance Account Executive's purpose is to support the Performance Account Manager on the Stockland account, with the focus to deliver outstanding value while working with an integrated service model tailored to their individual needs.
The Performance Account Executive is responsible for the following key outputs:
1. Campaign Management: Plan, execute, and monitor digital media campaigns across various platforms such as Google Ads, Facebook, and other social media channels.
2. Performance Analysis: Analyse campaign performance using analytics tools to track key metrics like click-through rates (CTR), conversion rates, and return on investment (ROI).
3. Optimization: Continuously optimize campaigns by adjusting bids, targeting, and creative elements to improve performance and achieve desired outcomes.
4. Strategy Development: Develop data-driven media strategies to maximize the effectiveness of advertising efforts and align with overall business goals.
5. Collaboration: Work closely with cross-functional teams, including creative, analytics, and sales, to ensure cohesive messaging and strategy implementation.
6. Reporting: Prepare and present detailed reports on campaign performance, insights, and recommendations for future initiatives.
This role requires strong analytical skills, a deep understanding of digital & biddable marketing platforms, and the ability to make data-driven decisions. Effective communication and project management skills are also essential for collaborating with various teams and stakeholders.
Key Responsibilities
The key responsibilities of this role include:
1. Campaign Execution and Optimization: Manage and optimize campaigns across various digital channels such as paid social and paid search.
2. Client Communication: Maintain regular contact with clients to ensure campaigns align with their business goals and provide updates on performance.
3. Performance Monitoring: Track and analyse key performance metrics to ensure campaigns meet agreed-upon KPIs and make necessary adjustments.
4. Media Planning: Develop and execute media plans that align with performance objectives and industry trends.
5. Reporting and Presentation: Prepare and present detailed reports, proposals, and presentations for client meetings, highlighting campaign performance and insights.
6. Account Growth: Identify opportunities for account growth and collaborate with senior team members to capitalize on them.
7. Administrative Tasks: Handle day-to-day administration of client accounts, including invoicing, timing plans, and other related tasks. Ensure billing and reconciliation processes are completed in a timely and accurate manner.
These responsibilities require a combination of analytical skills, effective communication, and a proactive approach to managing and optimizing digital media campaigns.
Soft Skills
* Problem solving; is across workflow, solves problems as they arise, however knows when to escalate issues to the Performance Account Manager to help solve problems.
* Has an analytical skill set. Can confidently analyse data, and write compelling insights.
* Attention to detail and clarity is of utmost importance. All tasks need to be completed with 100% accuracy.
* Contributes positively to agency culture and meetings.
* Strong communication skills (written and verbal). Can confidently present and construct well-substantiated performance media strategies.
Experience
* 1-3 years' minimum experience in SEM/performance media.
* Must have an excellent grasp of performance media planning & activation.
* Must have experience and working knowledge of Google paid search platforms (Google Ads, SA360), the Microsoft Advertising platform, as well as key industry SEM tools and key analytics platforms e.g. Google Analytics/GA360.
* Must have experience and working knowledge of Paid Social platforms, such as Meta, TikTok and Pinterest.
Agency Performance Indicators
The following agency performance indicators will be used to measure the success of this role:
* CLIENT SATISFACTION:
o Score 8+ on client satisfaction surveys on digital and performance media capability.
o Ensure client requests are managed to expectation, and on time.
* RELATIONSHIPS:
o Maintain, foster and manage excellent relationships across media partners, clients and your team.
* PROCESS:
o Technology is adopted and utilised to drive efficiency.
o Digital and data compliance is adhered to.
o Ensure the ROI Growth process is adopted across your clients.
About Publicis Groupe
Proud partner of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.
We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.
Uniqueness is powerful - without it, we wouldn't be where we are today.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.