About the Role
* Bring your passion and feel the energy
* Work with our iconic brands and a high performing, award-winning team
* Be based in either Sydney, or Melbourne in this hybrid role
As the 121 Marketing Lead, you'll be responsible for the development and execution of multi-channel lifecycle marketing campaigns and initiatives across Dan Murphy's and our premium wine online retailer Langton's.
You'll lead the customer strategy, monitoring and optimizing key customer health metrics (frequency, churn, share of wallet, engagement). In order to make data‐driven channels work cohesively, delivering a segment‐based experience that evolves into a true 1:1 personalised experience as we progress on our tech roadmap.
You will also be responsible for the creation and ongoing management of multi‐channel customer journeys, reviewing and optimizing them to enhance the customer experience.
Supporting the 121 Marketing Manager and broader Customer Strategy and Loyalty Team to champion and deliver best practice data‐driven communications, and help take our wider stakeholder group on a journey to understand the vision and rationale.
The role will be part of the Targeted Marketing team, reporting to the 121 Marketing Manager. As a senior member of the team there are additional opportunities to mentor and coach junior members of the team and assist in building 121 marketing capability.
Key Responsibilities
* Focus on promoting best practices for lifecycle marketing, collaborating with agile teams on data and capability, and using an insights‐led approach to improve performance in email opens, click‐throughs, conversions, and sales through continuous testing.
* Manage compliance with email regulations, report program outcomes to key stakeholders, and optimize customer lifecycle programs.
* Develop a comprehensive customer contact plan, leading customer journeys with a customer‐first mindset, and leveraging data to increase customer lifetime value.
* Drive personalisation, explore optimal communication approaches, and coach the team on end‐to‐end campaign management across multiple channels.
* Partner with other marketers to ensure brand alignment, identify process enhancements, and ensure reporting accuracy.
* Instrumental in planning capability requirements and collaborating with marketing and finance on offers, content, and product ranges to enhance customer engagement.
Qualifications
* Extensive (7+ years) CRM/Digital/Direct Marketing experience working in teams executing dynamic content, lifecycle and trigger programs through email and other 121 communication channels.
* Familiar with model‐based and insights‐based campaign planning and execution.
* Highly collaborative and empathetic, with a strong ability to work across a stakeholder community; to identify needs and balance resources while ensuring resources are fully utilized.
* Develops ways of working that set and deliver to high standards, drive innovation and create value autonomously, while living our culture and values.
* Demonstrates strong influencing skills to deliver change across digital and marketing teams.
* Demonstrated capability in receiving customer insight and understanding and translating this into materially improved customer satisfaction and business outcomes.
* Experience working with large‐scale customer databases and/or complex data.
* Working knowledge of digital marketing analytics.
* Self‐starter with high levels of curiosity, drive for innovation, and a strong eye for detail.
* Can‐do attitude, with a track record of multitasking to deliver high‐quality outcomes in a timely manner.
Benefits
* An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy's and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W.
* As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing.
* Endeavour Group is full of opportunities – use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.
At Endeavour, we value being a workplace where everyone's welcome – if you meet a number of the requirements (and not all), we encourage you to apply.
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