District Sales Manager – Victoria
District Sales Manager, Victoria position is a multifaceted role dedicated to driving retail and wholesale sales results for units and PA&A; for Sea-Doo, Ski-Doo and Can-Am brands. You will manage business relations with the dealer network in your region, provide support for network development, optimise sales performance, improve the overall customer experience and elevate profitability.
Location and Travel
Remote position based in Victoria with travel 25‑40 %: local travel within the defined market area on a regular basis, plus bi‑annual Sydney head office visits.
Responsibilities
- Achieve wholesale and retail unit and PA&A; sales targets for the designated region.
- Ensure unit sales targets and PA&A; sales targets are achieved.
- Maintain regular dealership visits and serve as the primary liaison to support execution of strategic plans.
- Understand dealers’ key business drivers to influence and contribute to the development of a commercial business plan to deliver wholesale/retail targets and maximise market opportunities.
- Develop dealer staff selling capabilities (technical & selling skills).
- Collaborate with dealers to create meaningful marketing strategies and retail activation initiatives to optimise retail opportunities.
- Provide support for commercial & promotional activities and attend demo events, sales events, trade shows and community initiatives.
- Leverage tools to assess and monitor dealer performance versus KPI’s and empower dealers with strategies and insights to identify and capitalise on market share, sales and aftersales opportunities and profitability.
- Review dealer standards and customer experience processes to maximise sales opportunities, create repeat and referral business and support retention through service and aftersales.
- Prepare & execute a District Action Plan (DAP): establish KPI’s per dealer to maximise objectives and address risks and opportunities for your region.
- Optimize dealer network configuration by consolidating, eliminating and adding specific dealer points and improving dealer quality and performance.
- Manage and review the dealer network’s business, financial and physical capacity in line with the growth expectations of BRP.
- Maximise dealer marketing ROI and brand exposure by leveraging the Co‑op Marketing system.
- Develop and maintain thorough knowledge and understanding of competitors, effectively communicating competitive activity.
- Collaborate with internal stakeholders (Commercial, Network Development, Operations, After Sales, Finance, etc.) to ensure achievement of objectives.
- Complete regular and ad‑hoc progress and visit reports.
- Assist dealer network to achieve a minimum expected level of dealer network certification with a mix of Platinum/Gold/Silver dealers.
- Leverage “Essential Criteria” to elevate network standard of both Certified & Uncertified dealers.
Qualifications & Skills
- Previous experience in a similar role or with a dealer & distributor network.
- Proven track record of successfully delivering results in a fast‑paced and high‑growth environment.
- Experience in the powersports or motorised vehicle industry is advantageous.
- Proficiency in various sales and management tools, including CRM and DMS systems, dealer performance reporting and customer experience reporting system.
- Ability to develop and execute long‑term strategies aligned with BRP’s business objectives.
- Proficiency in data analysis, identifying trends, and extracting and communicating actionable insights.
- Amazing interpersonal skills to build and maintain strong relationships with stakeholders.
- Thrives in a dynamic workplace and adaptable to changing priorities.
- This position is remote and requires a highly motivated and entrepreneurial mindset.
Diversity & Benefits
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. We value diversity and strive to build an inclusive workplace where every employee feels like they belong, can grow and find meaning.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
- Annual bonus: recognising your hard work.
- Generous paid time away.
- Flexible work schedule / Hybrid ways of working.
- Additional 3 days paid leave between Christmas and New Year’s.
- Life and Salary Continuous Insurance.
- Employee Purchase Program.
- PWC License: BRP paid, yearly PWC license.
- Ride Days/ Access to PWC Units.
- Social Club.
- Wellbeing line of credit.
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All qualified applicants, including protected class members, will receive consideration for employment. If you have other qualifications or want to share what makes you unique, tell us what is a great addition to the team.
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