Marketing Specialist Role
We are seeking a talented Marketing Specialist to develop and execute a comprehensive marketing strategy that drives awareness, engagement, and loyalty.
The ideal candidate will have a deep understanding of the Australian market and a strong network in the media, creative, or cultural scenes.
About the Job
* Develop and execute a marketing plan that captures the unique spirit of the organization and drives commercial goals.
* Drive brand visibility and engagement across owned, earned, and paid channels, including digital, social, PR, and partnerships.
* Collaborate with cross-functional teams to support occupancy and revenue targets through integrated campaigns.
* Build strong relationships with influencers, local creatives, and cultural partners to position the organization as a must-visit destination.
* Oversee content creation and manage the digital presence, ensuring brand consistency and creative impact.
* Identify trends, consumer insights, and market opportunities to keep the organization ahead of the curve.
Key Responsibilities
* Design and implement effective marketing campaigns that drive results, balancing data, design, and storytelling.
* Develop a deep understanding of the target audience and create personalized experiences that meet their needs.
* Collaborate with internal stakeholders to align marketing efforts with business objectives.
* Manage the annual marketing budget and track performance and ROI on all activities.
* Stay up-to-date with the latest industry trends, tools, and technologies.
Requirements
* 3+ years of experience in marketing, hospitality, or related industries.
* Deep understanding of the Australian market and a strong network in the media, creative, or cultural scenes.
* Ability to develop campaigns that drive results, balancing data, design, and storytelling.
* Digital native with knowledge of the latest platforms, tools, and trends.
What We Offer
* Opportunity to make a meaningful impact in a dynamic organization.
* Learning opportunities to broaden your skillset and development.
* An inclusive and innovative culture where you can be yourself.
Our organization is an equal opportunity employer committed to diversity and inclusion.