Senior Marketing Officer, Events
The Senior Marketing Officer - Events plays a key role in supporting the execution of marketing and promotions aligned to events & engagement.
* Develops strategic marketing plans for events
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Key Responsibilities:
* Promote event activities across all marketing channels
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o Audience targeting development
o Budget planning, tracking and reporting management on specific campaign performance metrics. Use data-driven insights to guide decisions.
* Develop digital strategies (paid social media advertising) * Manage cross functional teams communications: inter department collaboration with key stakeholders including communications, public affairs ,and brand awareness *& branding presentations* Create timely ad-hoc reports highlighting critical business impacts from major campaigns