Business
Art Tours of Australia is an award-winning, founder-led creative tourism business based in Mparntwe Alice Springs, delivering intimate art and adventure experiences in Central Australia. We specialise in small-group wilderness tours that merge creativity, culture and nature - including guided hiking and overnight camping expeditions, outdoor watercolour painting classes, and Aboriginal art centre visits.
In 2026, we are launching an exciting new chapter for the business, opening our artist-designed boutique swag camp just 15 minutes outside Alice Springs.
Values
Art Tours of Australia is built on strong relationships, integrity, and a deep respect for place and community. The business is led by artist/tour guide and founder Anna Dakin and supported by a trusted network of tourism and creative industry partners. We are seeking team members who share this passion, communicate with authenticity, value collaboration, and uphold the high standards of experience that have earned the business national recognition.
Celebrating the cultures that shape the Central Desert region sits at the heart of our ethical framework, alongside a deep commitment to environmental stewardship - all experiences follow leave-no-trace principles, and foster deep respect for our fragile desert ecosystems.
Critical thinking, excellent communication, and a proactive work ethic are essential in all roles.
This is a seasonal business, and this position includes 3–4 months of unpaid leave from November to
February during Central Australia's hottest months, with the potential for extended work as the business continues to grow.
Bookings & Marketing Coordinator
* February - November, 10 hours per week +
We are seeking an experienced tourism marketing specialist - someone who knows the tourism industry, what works, and how to make the most of a very small marketing budget. This position would ideally operate partly from the Art Tours base of operations in White Gums, Alice Springs, and partly as a work from home agreement. This position could be remote, for the right candidate. You will need your own computer.
You must be confident running Meta ad campaigns, building organic social media engagement, and developing high-performing digital sales funnels. Your role will be to increase bookings and ensure regular tour departures. Authenticity is at the heart of this business, and a sense of genuine passion for Central Australia must be clear within your customer communication strategy. Your primary KPI is consistent tour departures through direct, wholesale and partner-driven bookings.
* Monitor analytics and optimise marketing ROI
* Identify and pursue new sales opportunities eg. group bookings, corporate clients, tourism partnerships, art gallery partnerships, art clubs etc.
* Develop and maintain relationships with key partners - including wholesale distribution channels
* Actively pursue media opportunities
Additional opportunities within the business may arise including running watercolour painting class and coordinating wilderness art & astronomy events.
*If you have a particularly strong passion for Central Australia and Art Tours of Australia, we are keen to hear from you, even if you don't meet the below requirements.
Essential
* Qualification in marketing, business, communication, or tourism
* 2 years + marketing experience in tourism industry
* Proven ability to grow bookings & revenue
* Experience managing and maximising a marketing budget
* Ability to design ad campaigns, write copy, use design software
* Knowledge of Central Australia
* Demonstrated cultural respect and willingness to work within Arrernte cultural protocols.
* Ability to work from home and at the Art Tours base of operations in White Gums, Alice Springs.
Desirable
* Proficient in:
○ Rezdy booking system
○ Get Your Guide, Viatour, Klook, and other OTA supplier portals
○ Social media management and marketing - paid & organic
○ ITO & OTA relationship development skills
○ Excel & Xero budget development & invoicing
○ Canva
○ Wordpress & Elementor
○ AI literate
* Understanding of the structure of the tourism industry, including membership organisations, distribution events, and the Brolgas & Australian Tourism Awards
* Art industry experience
* Frontline tourism experience
If you're interested in combining this role with a guiding role please let us know.
To apply:
Please email your CV and a short cover note outlining your relevant experience to:
.comSubject: Bookings & Marketing Coordinator Application