The Natural Grocery Company are on the lookout for an innovative, passionate and creative CRM and Loyalty Coordinator to join our vibrant team on a permanent, full-time basis - based in either Brisbane or the Sunshine Coast.
Commencing in Feb; this role within our marketing department is designed to ensure that data flows between all platforms; enabling, monitoring and reporting on targeted promotions, whilst liaising with front-end design to create a seamless customer experience.
Whilst set up and monitoring of member management and promotional activity is a vast part of the role, consistent reporting and monitoring for opportunities to growth redemption and sales is a key feature.
Who are we and why choose us?
At The Natural Grocery Company, we provide products that support the world's highest valued commodity, one's health! We are immensely proud to be one of Australia's leading natural organic food stores and wholefoods markets - with a network of 12 stores across the east coast of Australia - serving our incredible customers and communities since 1973.
We are strong advocates for people to live their best life - and that includes our employees too! We're talking wellness days, incredible staff discounts, competitive pay rates + a whole heap more.
Reporting to the Marketing Manager, this role will suit an all-rounder who will help us to build community through brand engagement, consumer conversation & marketing execution!
We're looking for someone whose responsibilities will include:
* Providing data-driven recommendations to enhance customer engagement and retention
* Loyalty App Management, assist with data flow across multi-channel: App – EDM – SMS – Targeted social ads - in store activation
* Work with design to ensure front end consumer facing communication is reflected with back end functionality
* Support the Marketing team efforts to grow and engage our community base
* Assist with building Consumer Promotion programs within Microsoft BC, Loyalty App and platforms such as Dot Digital
* Refine Member Target segments for growth, retention and attraction of NEW audience – helping us deliver the right products / message to the right customer at the right time
* Analyse customer behaviour, purchasing patterns and Loyalty proposition effectiveness, and deliver actionable insights to our team. Influencing cross department purchase, increase basket spend & frequency.
* Build customer profiles and segmentation models for activation and targeting
* Present audience insights and help our team deliver opportunity for supplier funded activity to grow top line sales
* Identify and present successes, challenges, and opportunities for future Loyalty improvement
* Experience with Microsoft Business Central or a similar platform including promotion / discount set up, attributes, excel skills is favourable, however training will be provided
* Experience in Loyalty App Management, including launch, customisation and inter-platform management favourable
* Customer Service via Loyalty App Portals – first port of call for any customer enquiries regarding membership details, application errors or updates
* Assist in driving greater efficiency utilising the Dot Digital Marketing platform
About you:
* 2 + years of experience in a Loyalty or CRM-focused role, ideally within the retail or consumer goods industry
* previous experience using Microsoft BC, Excel and Data Visualisation
* sound analytical competency
* Excellent communication skills, with the ability to translate complex data into actionable insights
* Self-motivated, with ability to take ownership and own outcomes
* High level of accuracy and attention to detail
* Have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders
* Proficient in customer data analysis, segmentation and campaign optimisation
* Team player, with the ability to jump across Customer Service to data management and analysis.
In return we will provide:
* Competitive salary
* Growing company with a range of career opportunities
* Fun and positive work environment
* Learning and development culture where you will always be growing
* Incredible employee benefits, including staff discounts on our amazing products + wellness days
If you feel this role fits your experience and personality and want to join a team who are committed to making a difference, APPLY TODAY.
If you have any questions, please. See you soon!