Media Manager Job Description
We are seeking an accomplished Media Manager to oversee our media planning, buying, and execution across digital, print, broadcast, and social media platforms. The ideal candidate will develop effective media strategies to increase brand awareness, drive engagement, and support marketing objectives.
Key Responsibilities:
* Develop, implement, and manage multi-channel media plans aligned with marketing and business goals.
* Plan and execute media buying activities, negotiating with vendors and media outlets to secure the best rates and placements.
* Analyze target audiences to identify the most effective media channels for campaigns.
* Collaborate with marketing, creative, and content teams to ensure cohesive messaging and brand consistency.
* Monitor and optimize campaign performance using analytics tools, providing regular reports and insights to stakeholders.
* Manage relationships with external media agencies, publishers, and advertising partners.
Requirements:
* Bachelor's degree in Marketing, Communications, Media Studies, or a related field.
* Proven experience (35 years) as a Media Manager or in a similar media planning/buying role.
* Strong knowledge of digital and traditional media channels.
* Experience with media planning and buying tools and ad platforms.
* Excellent negotiation, analytical, and organizational skills.
* Ability to interpret analytics and campaign performance data to make informed decisions.
* Strong project management skills and ability to handle multiple campaigns simultaneously.
* Excellent written and verbal communication skills.
* Creative mindset with a keen eye for detail.