Our ideal candidate is an expert in transforming data into strategic business insights, collaborating closely with our marketing team to achieve exceptional results.
Key Responsibilities:
* Develop and improve a comprehensive data warehouse modelling strategy for marketing-related data, incorporating dimensional modelling and ensuring seamless support for contributors.
* Collaborate with product engineering teams to design and implement intelligent data capture mechanisms, guaranteeing the collection of essential data points required for successful marketing campaigns and performance measurement.
* Establish and maintain robust data models that seamlessly integrate various sources of data into unified, ready-to-use views.
* Design and contribute to audience segmentation models to enhance campaign effectiveness.
* Model critical metrics used for tracking campaign performance.
* Construct or modify data pipelines to ensure timely access to relevant data by marketing and analytics platforms.
* Retransfer data from external sources into Linktree's central warehouse for comprehensive analytics and reporting.
* Build or collaborate on attribution models to accurately assess the impact of marketing campaigns.
* Establish A/B testing practices across all types of marketing campaigns to boost confidence in reported outcomes.
Requirements:
* Experience with cutting-edge data integration tools such as CDPs, reverse ETLs, Airflow, etc.
* Advanced SQL knowledge and experience with DBT or other data transformation tools.
* Deep understanding of experimentation platforms, emphasizing the effective measurement of marketing campaign success.
* Proficiency with event-based product analytics tools, including Amplitude, Snowplow, Segment, etc.
* Proven project and stakeholder management skills to coordinate effectively across multiple departments.
What We Offer:
* An annual wellbeing allowance for personal development and wellness expenses.
* 100% coverage (and 80% for dependents) of monthly premiums for medical, dental, vision, disability, and life insurance.
* Employer contribution towards retirement savings.
* Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
* Employee stock option program to share in the company's success.
Linktree is committed to fostering an inclusive work environment where every individual feels valued and respected. We believe in promoting diversity and equal opportunities for growth and advancement.