National Marketing Manager - Locale Homes
Lead a growing brand with strong momentum in WA. Build VIC and QLD from the ground up and shape national growth.
Locale Homes is growing - and this role sits right at the centre of it.
We've built strong momentum in WA, with a brand that resonates and a model that puts people first. Now, we're expanding into VIC and QLD, and we're looking for someone to lead that next phase.
This is an opportunity to step into an established brand and shape how it grows across multiple states. You'll lead strategy, execute campaigns, and build the systems that support national scale.
About Us
Part of the Locale Property Group, Locale Homes guides clients through one of life's biggest decisions with clarity, care, and confidence. We're independent, client‐first, and focused on long‐term outcomes.
We've built a strong foundation in WA. The next phase is national growth.
The Opportunity
In this newly created role, you'll lead how the brand shows up across WA, VIC, and QLD.
You'll take ownership of strategy and execution, working closely with the Head of Marketing and a growing team across performance, content, and sales.
You'll build on what's already working in WA, while shaping how the brand enters and grows in new markets. That means creating campaigns that connect locally, building systems that scale, and ensuring every touchpoint feels consistent and considered.
This is a hands‐on role with real ownership. You'll be trusted to lead, supported to grow, and given the space to make your mark.
What You'll Be Doing
Lead marketing strategy for Locale Homes across WA, VIC, and QLD
Plan and execute campaigns that drive enquiries and sales
Work closely with sales to improve how leads are generated and converted
Collaborate with the Performance Lead and Content Lead to deliver integrated campaigns and messaging
Build and optimise funnels across digital, CRM, and content channels
Ensure brand consistency across all markets, while adapting to local audiences
Track performance and continuously improve outcomes
Why This Role Is Your Next Career Move
Established brand, real momentum – step into a business that's already working
Build new markets from the ground up – VIC and QLD are yours to shape
National impact – influence how the brand grows across Australia
Close to leadership – work directly with the Head of Marketing and leadership team
Autonomy with support – clear direction, with room to lead your way and an established team to do it, including the Marketing Manager for Locale Wealth
This role suits someone who enjoys building, not just maintaining. You're comfortable working across strategy and execution, and you take ownership of outcomes.
What You Bring
6+ years in marketing, campaign management, or marketing operations
Experience running end‐to‐end campaigns
Confidence working closely with sales teams and driving lead generation
Strong project management skills and the ability to manage multiple priorities
A practical mindset – someone who can think strategically and execute
Experience with social content and understanding what drives engagement
Confident using Hubspot (or other automation tools), GA4, Canva and similar tools
Experience in property, construction, or service‐based industries is valued, along with exposure to multi‐location or national brands.
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