Overview
Job Title: Senior Digital Visual Merchandising Lead
Employment Type: Permanent
Closing Date: 1 Oct 2025 11:59pm
Job Summary
Telstra is a dynamic and innovative company dedicated to connecting people and businesses through telecommunications and technology solutions. We are looking for a passionate and experienced Senior Digital Visual Merchandising Lead to join our team and drive the future Retail Digital Marketing roadmap.
About Telstra
We are an iconic Aussie brand with a global footprint. Our purpose is to build a connected future so everyone can thrive. We strive to provide the best experience and deliver the best tech on the best network, creating a workplace where career growth, wellbeing and choice are priorities.
About the role
The Senior Digital Visual Merchandising Lead will take responsibility for the deployment of creative content and interactive storytelling in our stores. This includes how we use technology to deploy and sync content to build our brand, deliver on Premium Retailing ambitions and drive trading outcomes.
Key responsibilities
* Digital Marketing Content deployment: Develop innovative ways to deploy creative marketing content to store screens. Collaborate with Marketing Communications COE to adapt and leverage brand, network and product marketing assets. Balance simplifying messages into fewer, bigger initiatives with localizing content for different communities.
* Digital Marketing technology: Manage key vendors supporting marketing content deployment to store screens. Explore scheduling innovations to showcase messages across multiple screens and store formats. Liaise with Store Design and Store Tech to scope and implement new digital screen formats and manage backend vendors.
* Managing trading rhythm: Schedule marketing content with Retail Marketing based on trading priorities from Brand, Product and Devices teams. Ensure content is deployed per vendor agreements and joint marketing plans with partners (e.g., Apple, Google, Samsung). Ensure content adheres to legally approved start/end dates for offers.
* Digital Visual Merchandising: Create immersive store experiences including brand activations, audio playlists, interactive devices, and evolving touch-screen experiences (potentially including holograms, VR, smart lighting).
* Evolving our storytelling: Integrate key messages from Marketing COE into new solutions (Mobile POS, Solution Builder) and support wayfinding and screen messaging to raise customer awareness of new experiences.
* Collaboration and stakeholder management: Work with Marketing, Store Design, Store Tech, Product/Category and Retail CX; lead engagements with external vendors, agencies and partners.
* Budget and resource management: Develop timelines, project recommendations and budget requests to support the digital marketing content roadmap.
Qualifications and experience
* Bachelor's degree in Marketing and/or Digital/Publishing or a related field.
* Proven experience developing and managing digital marketing content in owned media (stores) or paid media.
* Proven experience navigating and influencing a complex matrix corporate structure.
* Strong understanding of front-end technical requirement scoping.
* Excellent communication, negotiation and interpersonal skills.
* Ability to work independently and as part of a team.
* Proficiency in using relevant tools and software.
* Creative thinking and problem-solving abilities.
* Ability to manage multiple projects and meet deadlines.
* Sensitivity to cultural differences; proficiency in local languages is a plus.
What we offer
* Performance-related pay
* Access to thousands of learning programs to level up
* Global presence across 22 countries with opportunities to work where we do business
* Purchased annual leave scheme
* Additional Telstra day off
* Additional 30% off Telstra products and services
* Toolkit provided (laptop + mobile phone + plan paid for)
How to apply
Please attach your CV when applying. If this opportunity sounds like a perfect fit for you, we encourage you to apply.
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As part of your application with Telstra, you may receive communications from us on +61 440 135 548 (Australia) and +1 (623) 400-7726 (Philippines and India).
We are committed to an inclusive workplace. We actively seek individuals from diverse backgrounds and cultures. We have zero tolerance for harassment and prioritize a safe, respectful environment where everyone can thrive.
As part of the hiring process, all identified candidates will undergo a background check, which will inform the final decision on your application.
We are aware of current accessibility limitations on our website. If you require information or the application in an alternate format, please contact Talent Acquisition at DisabilityandAccessibility@team.telstra.com or via the diversity and inclusion page at www.telstra.com.au/careers/diversity-equity-and-inclusion/disability-employment
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