Job Description
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The ideal candidate will develop and execute marketing and PR strategies to support business goals and grow brand visibility.
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Key Responsibilities:
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* Develop and execute marketing and PR strategies to support business goals and grow brand visibility
* Write, edit, and review content across all channels—LinkedIn, blog, website, pitch decks, press releases, and customer materials
* Manage social media presence, particularly LinkedIn, ensuring content is engaging, consistent, and aligned to business priorities
* Oversee the maintenance and continuous improvement of the website, including updates to content, layout, and performance in collaboration with external vendors
* Partner with sales, product, and leadership teams to create and maintain compelling marketing collateral and pitch decks
* Collaborate with internal stakeholders and manage external contractors (e.g., designers, web developers, PR consultants) to deliver quality outcomes on time
* Support and help coordinate key marketing functions and events, including webinars, trade shows, and customer experiences
* Lead customer marketing initiatives, creating case studies, coordinating testimonials, and developing campaigns to strengthen engagement
* Track marketing performance metrics and present insights to inform strategy
What We're Looking For
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We are seeking a talented and experienced Senior Marketing & PR Manager to execute our marketing and communication initiatives across key channels. The ideal candidate will have 5+ years of marketing and PR experience, ideally in a B2B technology or SaaS environment.
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* Strong copywriting and editing skills, with the ability to simplify complex ideas into clear, compelling messaging
* Experience managing and growing a professional LinkedIn presence and other relevant digital platforms
* Familiarity with website CMS tools and marketing design platforms (e.g., Canva, Figma)
* Demonstrated ability to manage external contractors and creative vendors to deliver projects
* Strong project management skills with attention to detail and ability to juggle multiple priorities
* A collaborative, proactive, and adaptable mindset, excited by a dynamic and fast-paced scale-up environment
Benefits
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We offer true flexible working arrangements, remote and/or hybrid as well as parental leave available for those budding families.
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Others
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We at Willow value diversity and inclusion, and we celebrate individual talents and perspectives. If you're a creative communicator with a track record in B2B marketing and a love for storytelling, we'd love to hear from you.