Head of Creative Strategy/ Advertising Specialist
Right Hook Digital
Location: Fortitude Valley, Brisbane QLD (Hybrid/Remote AU-based)Salary: AUD $105,000 – $125,000 base + superannuation (full-time, 38 hours per week)
About Us
Right Hook Digital is a performance-driven digital marketing agency specialising in eCommerce and DTC brands. We deliver creative strategy, paid social, Google Ads, and lifecycle marketing solutions for fast-growing Shopify businesses across Australia and internationally.
The Opportunity
We are seeking a Head of Creative Strategy to lead the development, implementation, and optimisation of creative frameworks that drive measurable growth across Paid Social, Email, and Google Ads. You will build systems, lead a team, and collaborate closely with internal departments to elevate campaign performance and client outcomes.
Key Responsibilities
* Develop and implement creative strategy systems across performance marketing channels.
* Conduct creative audits, analyse campaign data, and provide direction to improve advertising effectiveness.
* Identify consumer and market trends and apply insights to creative planning.
* Build and maintain a network of creators and manage content production workflows.
* Plan, develop, and organise advertising strategies for client growth.
* Coordinate production of advertising materials including digital creatives, ad copy and brand assets.
* Execute and optimise campaigns across Paid Social, Email and Google Ads.
* Research and analyse advertising trends, competitors and customer behaviour.
* Review analytics and provide recommendations for performance improvement.
* Manage timelines, budgets, deliverables and internal coordination.
* Prepare and present proposals, strategic recommendations and performance reports.
* Hire, train and lead a high-performing creative strategy team.
* Set KPIs, run performance reviews and develop training materials and SOPs.
* Support sales and onboarding with audits, presentations and strategic insights.
You're Perfect If You...
* 3–5+ years' experience in creative strategy or advertising within DTC/eCommerce or agency environments.
* Strong understanding of creative performance, audience insights and data interpretation.
* Experience leading a team or mentoring staff.
* Ability to work across high-level strategy and hands-on execution.
* Practical experience with design tools such as Adobe Creative Suite, Canva or Figma.
* Excellent communication and client-facing skills.
* Tertiary qualifications in Advertising, Marketing, Communications or similar
Not for You If...
* You like measuring creative more than producing, ideating or planning it
* You want a role with zero client exposure
* You shy away from data, results, or tough conversations
* You want someone else to tell you what to fix next
* You have never had any hands-on design experience
Why This Role Matters
This role is the glue between Right Hook's retention engine and our reputation as a strategic partner. When you succeed, our clients stay longer, grow faster, and tell everyone they know. You'll help build a department that's not just creatively excellent, but commercially undeniable.
Benefits - Why You'll Love Working Here
Competitive salary package.
Learn from the Best: Access elite training, industry courses, and events to sharpen your edge.
Career Advancement: As we grow, so do your opportunities. We're all about building leaders from within.
Impactful Work: Partner with top brands in fashion, health & fitness, beauty, and beyond.
Full Team Support: From media to creative, our team has your back so you can focus on what you do best.
If you're ready to make a real impact and join a team that's all about growth (for you and our clients), we'd love to see what you've got. Apply today and let's make big things happen, together.
How to Apply
Submit your CV and a cover letter outlining your experience in creative strategy and why you are a strong fit for this role. We welcome applicants from all backgrounds.
Job Type: Full-time
Pay: $105,000.00 – $125,000.00 per year
Work Location: Remote