Develop, lead and execute the national sales strategy for a premium Global OEM manufacturer of industrial batteries and energy storage solutions, with Australian based regional Lead Acid battery manufacturing and a capital city-based branch service network.
This role is accountable for profitable growth, strategic customer partnerships, and value-based selling, leveraging the company's local manufacturing capability, engineering expertise, and lifecycle service offering.
The National Sales Manager plays a critical role in positioning the business as a high-quality, reliable, and technically superior alternative to existing or incumbent suppliers as well as low-cost imports, while maximising long-term contract value and aftermarket revenue.
Key Responsibilities
Strategic Sales Leadership, Sales Strategy, & Execution
* Develop and execute the national sales strategy aligned with company growth objectives
* Deliver revenue, margin, and market share targets across all product categories
* Identify growth opportunities in emerging sectors (energy storage, renewables integration, automation)
* Position the company around:
o Total Cost of Ownership (TCO)
o Reliability, safety, and compliance
o Local manufacturing and supply chain security
* Drive penetration in key sectors:
o Logistics & warehousing (traction batteries)
o Elevated Work Platforms, Industrial cleaning equipment
o Leisure and Recreational energy systems
o Mining & heavy industry
o Utilities & infrastructure (standby / critical power)
o Telecommunications & data centres
o Emerging energy storage applications
* Monitor market trends, competitor activity, and pricing dynamics
Leadership & Team Management
* Build, lead, coach, and develop a high-performing national sales team
* Set clear KPIs across revenue, gross margin, pipeline, and customer retention
* Drive a disciplined sales process and accountability culture
* Support succession planning and talent development
Key Account Management
* Personally lead relationships with top-tier national accounts and OEM partners
* Engage at executive level with procurement, operations, and engineering stakeholders
* Lead complex contract negotiations, tenders, and long-term service agreements
* Secure long-term supply and service agreements (3–7+ years)
* Drive national alignment across multi-site customers
* Ensure high customer satisfaction and retention
Commercial Performance & Pricing
* Own national P&L contribution from the sales function
* Own pricing strategy and discount governance to protect margins
* Lead large-scale tender submissions and contract structuring
* Structure long-term contracts that bundle:
o Equipment
o Maintenance & service
o Replacement cycles
o Monitoring / asset management
* Drive service and aftermarket revenue growth (maintenance, replacement cycles, fleet management)
Cross-Functional Collaboration
* Act as the commercial interface to Australian manufacturing operations:
o Operations / Supply Chain (inventory, lead times, project delivery)
o Align demand forecasting with production planning
o Service teams (aftermarket support and contracts)
o Marketing (campaigns, product positioning, brand)
o Finance (forecasting, reporting, credit risk)
o Support capacity utilisation and product mix optimisation
* Provide market feedback into:
o Product development
o Engineering improvements
* Custom solutions
Aftermarket & Lifecycle Revenue Growth
* Drive high-margin recurring revenue through:
o Service contracts
o Preventative maintenance
o Battery replacement programs
o Fleet optimisation and charging solutions
* Increase customer lifetime value (CLV) across installed base
Market Positioning & Brand Leadership
* Strengthen positioning as a premium Australian supplier and manufacturer
* Support marketing in promoting:
o "Built in Australia" capability for Lead Acid Industrial Batteries
o Sustainability and recycling credentials
o Compliance with Australian standards
* Represent the company in industry forums and key customer engagements
Forecasting, Pipeline & Governance
* Deliver accurate forecasting aligned to production planning
* Maintain strong CRM discipline and pipeline visibility
* Lead structured tender processes for large national contracts
Safety, Compliance & ESG
* Champion safety across all customer interactions and site activities
* Ensure alignment with:
o Australian Standards (AS/NZS)
o Environmental and recycling regulations
* Support sustainability initiatives (battery lifecycle, recycling programs)
Key Performance Indicators (KPIs)
* Revenue growth (YoY)
* Gross margin % (primary metric vs revenue alone)
* Market share by segment
* Key account retention and growth
* Sales pipeline conversion rates
* Team performance and engagement
* Forecast accuracy
* Contracted revenue (multi-year agreements)
* Aftermarket / service revenue mix (%)
* Customer lifetime value (CLV) growth
Essential
* 8–12+ years of sales leadership experience in industrial, technical, or B2B environments
* Strong experience in capital equipment, industrial products, or energy-related sectors
* Demonstrated ability to win and manage large, complex contracts
* Commercial acumen with strong pricing and margin management capability
* Proven track record in premium, value-based selling environments
* Experience working with manufacturing or OEM business models
* Strong commercial acumen, including pricing and contract structuring
* Demonstrated success managing large, complex, multi-site customers
Highly Desirable
* Experience in industrial batteries (traction / standby)
* Energy storage systems (ESS)
* Material handling / logistics / mining sectors
* Exposure to OEM and dealer sales channels
Capabilities & Competencies
* Strategic thinking with strong execution discipline
* Leadership presence and team development capability
* High level negotiation skills (executive-level, long-cycle deals)
* Customer-centric mindset
* Resilience and adaptability in competitive markets
* Value-based and consultative selling mindset
* Ability to translate technical capability into commercial outcomes
* Strategic thinking with operational alignment (sales manufacturing)
* Data-driven and financially literate
Qualifications
* Bachelor's degree in business, Engineering, or related field (preferred)
* MBA or equivalent (advantageous)
* A motivated company with flat hierarchies and short decision-making processes.
* Permanent employment contract.
* Personal support and advice from a dedicated contact person at your branch.
* Stable working environment in an international company.
* Fair pay and company benefits.
* A modern working environment with high-quality technical equipment.
Does this sound like you, and are you interested in a varied range of tasks? Then apply now!
#J-18808-Ljbffr