Digital Marketing Manager (Mat Contract) | Beauty
Sydney (Hybrid)
Full-time | Maternity leave cover
About the Company
An Australian-founded beauty brand with a strong personality and loyal customer base, this business is known for creating high-performing, no-nonsense products designed for real people and real skin. The brand balances humour and warmth with a strong focus on results, innovation and community.
About the Role
We're looking for a hands-on Digital Marketing Manager to lead all digital activity during a maternity leave contract. This role suits someone who is both a creative storyteller and a performance-driven marketer, confident managing campaigns across email, paid media and social, with a strong grasp of ecommerce.
You'll take ownership of the digital strategy end-to-end - from concept and copy through to execution, reporting and optimisation - ensuring all activity is cohesive, on-brand and commercially effective.
Key Responsibilities
* Plan, create and execute digital marketing campaigns that drive brand engagement and online sales
* Own email marketing and CRM (Klaviyo), including campaigns, automations, segmentation, testing and creative
* Manage and optimise paid performance campaigns across Meta and Google Ads
* Write and refine compelling campaign copy across email, ads and website
* Oversee website updates, product launches and merchandising with a focus on conversion and customer experience
* Analyse campaign performance, report on results and make data-led optimisation recommendations
* Collaborate with internal teams and external partners to ensure campaigns land seamlessly across all touchpoints
* Support SEO and content initiatives, including educational content, by working closely with agency partners and developers
About You
You're a digitally savvy all-rounder who enjoys seeing creative ideas translate into measurable results. You're confident balancing strategy with execution and comfortable managing multiple campaigns at once.
You'll bring:
* 5+ years' experience in digital marketing (beauty, fashion or lifestyle highly regarded)
* Strong experience across paid media, email/CRM and content marketing
* Hands-on knowledge of Shopify, Klaviyo, Meta Ads and Google Analytics (GA4)
* Excellent written and verbal communication skills
* A proactive, organised approach with a creative mindset
Why You'll Love This Role
You'll join a small, passionate team where ideas are valued, collaboration is key, and wins are genuinely celebrated. It's a fast-moving, supportive environment with plenty of opportunity to make an immediate impact during the contract period.