Marketing Professional Opportunity
This role offers the chance to work collaboratively across global marketing and sales teams, focusing on managing digital content, coordinating trade shows and marketing events, and supporting strategic brand initiatives.
Candidates should bring strong marketing and communication skills, creativity, and the ability to collaborate effectively with technical and commercial teams.
Key Responsibilities:
* Plan and execute targeted marketing campaigns to generate leads across key industries.
* Increase brand awareness across product lines and target markets.
* Create and manage content for social media platforms, email campaigns, and promotional materials.
* Lead planning and logistics for trade shows, recruitment events, and customer-facing marketing activities.
* Collaborate with global teams to align local marketing activities with broader brand strategies.
* Maintain and update all North American marketing content to ensure consistency with global brand guidelines.
* Produce and update brochures, banners, videos, presentations, and other marketing collateral.
* Help maintain global website content, ensuring relevance and accuracy.
* Support the sales team by providing necessary marketing tools and creating new content as needed.
* Assist with CRM reporting and analysis to support sales leadership.
* Recommend improvements to CRM data quality and usage.
* Track marketing performance metrics, including trade show ROI and budget reporting.
* Provide regular reporting to global leadership teams.
Requirements:
* Bachelor's or Master's degree in Marketing, Communications, or related field (or equivalent experience).
* At least 3 years of experience in a similar marketing role.
* Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
* Strong knowledge of social media platforms and content creation.
* Experience with Adobe Creative Suite (Illustrator, InDesign, Photoshop).
* Familiarity with Google AdWords, Google Analytics, SEO, content marketing, and inbound strategies.
* Excellent written and verbal communication skills.
* Attention to detail, strong editorial skills, and time management.
* A creative and strategic mindset, with the ability to translate technical information into compelling marketing content.