Job Overview:
The Channel Activation Executive role focuses on delivering shopper activation marketing services for brands in the portfolio and SSS/NA customers.
Key Responsibilities Include:
* Collaborating with Brand Owners and Channel Sales teams to develop channel marketing strategies that align with brand, customer, and distribution objectives.
* Implementing shopper activations, retail media, and marketing campaigns that create value for Principals, customers, and the business.
* Supporting the development and execution of Joint Business Plans with Principal partners, ensuring timely activations in market.
* Leading the execution of retail media and customer-led campaigns, ensuring alignment with Principal objectives and customer priorities.
* Overseeing budget allocation for Shopper Activation and Retail Media within the retail channel, ensuring effective ROI.
About You:
* A proven track record in Brand or Customer Marketing, working alongside third-party distributors or retailers is essential.
* A strong understanding of marketing within the liquor trade is desirable, supported by tertiary qualifications in Marketing, Commercial, or E-Commerce disciplines.
* You must be highly self-motivated and performance-driven, with exceptional attention to detail and problem-solving skills.
* Strong communication skills are crucial for engaging a diverse customer base and driving success in this role.