About the role
We're looking for a Brand & Creative Manager who can wear many hats — someone equally comfortable shaping brand strategy, producing performance creative, managing agencies, and using AI tools to move faster than traditional marketing teams.
This isn't a pure brand role or a pure creative role. You'll work across the full spectrum: online and offline brand campaigns that build awareness, performance creative that drives conversions, content production that fuels paid and organic channels, and social media managed through agency and contractor relationships. You may also develop high-variance brand concepts for ABM motions. You'll think like a growth marketer — running experiments, measuring what works, and iterating fast.
You'll use AI tooling extensively, leveraging Claude, Midjourney, Runway, and similar tools to produce content at a speed and quality that would have required a full creative team a few years ago. You'll understand content engineering: how content systems work, how to structure and repurpose assets, and how to build scalable production workflows.
You'll report to the Head of Marketing and work closely with Product, Sales, Growth Marketing, GTM Engineering, and our co-founders.
What you'll do
Brand + performance creative
* Own both ends of the creative spectrum: brand campaigns that establish Lorikeet as a category leader, and performance creative optimised for clicks, conversions, and pipeline
* Produce creative for paid marketing: 15‐second videos, static images, and carousel ads for LinkedIn, YouTube, Google, and Reddit
* Build and maintain the brand book while ensuring it translates into high‐performing ad creative
* Run A/B tests on creative, analyse results, and iterate based on performance data
Content production & engineering
* Produce content across formats: founder talking head videos, product demos, customer testimonials, podcast episodes, case studies, and one‐pagers
* Build scalable content systems: structure, tag, repurpose, and distribute content efficiently
* Use AI tools (Claude, Midjourney, Runway, Descript, and others) to accelerate production without sacrificing quality
* Own the creative asset library and ensure sales, paid media, and socials always have what they need
Agency & contractor management
* Manage agency and contractor relationships for social media, video production, motion design, and copywriting
* Own social media strategy and execution through external partners, ensuring consistent presence and engagement
* Coordinate across multiple external partners while maintaining brand consistency and quality standards
* Know when to build in‐house vs. outsource, and manage the mix effectively
Growth mindset & experimentation
* Approach creative with a growth mindset: hypothesise, test, measure, iterate
* Track creative performance metrics (CTR, conversion rates, engagement) and use data to inform decisions
* Run creative experiments alongside paid media: new formats, hooks, and messaging angles
* Contribute to marketing's overall experimentation velocity
What we're looking for
* 4–7 years in brand marketing, creative production, or content marketing
* Highly proficient with AI tools — you should already be using Claude, Midjourney, Runway, or similar to produce content
* Understands both brand and performance creative: can build a brand campaign and produce effective ad creative for conversions
* Experience managing agencies and contractors: you've sourced and directed external partners for social, video, and design
* Strong design sensibility: great if you're a designer, but at minimum you know good from great and can direct creative work effectively
* Growth mindset: comfortable with experimentation, measurement, and iteration
* Understands content engineering: how to structure content for scale, repurposing, and distribution
* Willingness to wear many hats: strategy, production, and vendor management all sit with you
* Portfolio that shows range across brand work, performance creative, and content production
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