The Communications Officer position is responsible for driving the successful maintenance and development of online and digital communication channels to support and enhance the Company's ability to communicate, engage and service the community.
This includes the corporate website, official social media channels and enewsletters.
Website:
* Update, create and manage content for the corporate website (Silverstripe - CMS) in liaison with internal stakeholders.
* Oversee hosting and technical management of the website with website contractor (currently Design City).
* Identify functionality, accessibility and user experience improvements to the website; work with website contractor to implement as directed.
* Oversee the development and implementation of the new website
* Monitor and provide web analytics reports on site performance to internal stakeholders as required.
* Monitor and update third party websites that contain information to ensure content is current.
* Maintain the brand integrity when managing website content (e.g. consistent forms, standards and templates).
* Coordinate internal digital working group focused on maximising the functionality of the website to enhance user experience.
Social Media:
* Manage, edit and produce content for the corporate social media accounts (Facebook, Twitter, Instagram and LinkedIn) that builds community engagement and reflects the strategic direction.
* Moderate and coordinate responses to engagement received through the corporate social media accounts (Facebook, Twitter, Instagram and LinkedIn).
* Support internal stakeholders to enhance community consultation through the effective utilisation of social media / online tools.
* Monitor trending topics on social media and inform appropriate internal stakeholders.
* Develop targeted social media strategies and campaigns as required by the corporate strategic planning.
* Coordinate production of video and photographic content for use in communications.
* Monitor and provide social media analytics reports focusing on growth and engagement
E-newsletters
* Produce monthly Off the Shelf enewsletter in liaison with the Public Library.
* Produce monthly Club Corner enewsletter in liaison with the Club Development Officer.
* Produce monthly enewsletter in liaison with all internal stakeholders.
* Produce other enewsletters as required.
* Monitor and report on enewsletter performance
ESSENTIAL CRITERIA
* Demonstrated experience in a similar role.
* Demonstrated experience in the design, development and testing of online forms.
* Experience and knowledge of best practice in the field of web development including:
* HTML, Photoshop and content writing.
* Web design principles and trends.
* Experience in the operation of online content management systems.
* Demonstrated experience using social media platforms.
* Sound knowledge of graphic design principles, techniques, trends and best practice.
* Advanced interpersonal and communication skills and experience.
* \"C\" class driver's license.
* Tertiary qualification in (Communications or Marketing)
DESIRABLE CRITERIA
Delivery of services in a local government environment
Press APPLY now if you possess the above criteria or call Kristy on 04077116509 for a confidential discussion.