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The H.Parsons Group (HPG) is a 100% Australian andfamily-owned business founded in 1893. Employing over 80 employees in the Illawarra and Shoalhaven, our company operates in multiple verticals including funeral services, weddings (and other events), catering, information technology and e-commerce platforms.
As a result, we are a nimble, fast paced business where no two days are the same.
Join our tight-knit team as Head of Marketing
Are you an experienced marketing professional who can confidently guide strategy, manage a team and jump on the tools when needed?
We’re looking for a dynamic and strategicHead of Marketingto lead the marketing function across all HPG brands. With operations stretching from theCentral Coast to the Shoalhavenand over10 active websites, this is a critical senior leadership role responsible for brand performance, strategic growth, and market impact.
Reporting to our General Manager and working closely with theExecutive Leadership Team, you’ll play a key role in shaping the future of our diverse portfolio of brands and business units. You’ll oversee a team offive (5) marketing and technology professionals, with a strong focus on growing market share, strengthening brand awareness, and driving innovation across digital and traditional channels.
We’re seeking anautonomous, solutions-oriented, people-first leaderwho is customer-focused, commercially savvy, and passionate about pushing boundaries. You’ll be someone who challenges the status quo, inspires their team, and drives continuous improvement across everything we do.
Why work with us?
●We are a diverse workplace with inclusive practices
●We’re a locally owned business with deep connection to the local community
○We donate thousands of dollars to local charities and organisations each year through sponsorships and have policies in place to support fellow local businesses wherever possible.
●Join a progressive company with strong commitments to environmental sustainability and social responsibility.
●Enjoy access to industry best practice training, a range of support programs, and a barista-made, company appreciation coffee on us every Friday!
Some of your key responsibilities will include:
●Managing the overall marketing strategy and associated budgets for all HPG business units including campaign creation and execution
●Leading a team of marketing and technology professionals to drive revenue across a variety of business units and revenue streams
●Working directly with the executive leadership team you will report on key campaigns and projects and utilise business data to assist in driving the strategic direction of the business.
●Stakeholder management with third party agencies, suppliers and partners
●Leading the development and implementation of integrated marketing campaigns across multiple channels, including paid and organic search, social media, web, TV, radio, print, and out of home.
●Overseeing reporting for all marketing activity, including customer journey mapping, data analysis, and lead management
●Seeking out new partnerships, campaigns and tactical projects to maintain HPG’s brand awareness and drive market share
You will need:
●At least 5 years experience in a mid-senior level marketing role
●Experience leading a marketing team
●Qualification in marketing or communications (or similar relevant field)
●Strong project management skills - our diverse portfolio of brands and business units requires a marketing leader who can juggle multiple priorities simultaneously
●Confident communication skills - you’re a marketing leader who isn’t afraid to speak up, ask questions and go against the status quo
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Individual and Family Services
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